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Mini Vision Next 100 concept invokes an alternate universe

Sir Alec Issigonis, designer of the 1959 Mini, would probably find Mini's new Vision Next 100 concept amusing. The original Mini was largely an exercise in efficient packaging and clever engineering. That it was handsome, and became iconic, was more a product of its wild success than an intentional product of its exterior styling. While the Mini concept is undoubtedly cleverly packaged, it's almost purely a styling exercise, no matter what sort of futuristic connected/autonomous functionality Mini says it'll have. Mini doesn't seem able to move past the Mini as a caricature of itself. The heavy, floating roof, the vestigial round and friendly "headlamps", the oversized gauge pod. This seems very German, the inability to communicate essential brand attributes without using cliches. Mini is in a styling rut, trying to evolve the same basic styling language with each new generation, stretching it over larger hard points. The Vision Next 100 program would have been a great time to communicate to the public that Mini is more than just styling tropes: it's an attitude, a way of thinking, a connectedness to the driver. More than a badge or bug-eyed headlights. To its credit, the interior is massively decluttered. That's in part to the rear-engine layout, but more on that in a follow-up piece. The comparatively vast footwell and ultra-minimalist dash pair well with the giant windscreen. It feels light, airy, and authentic to the ideals of the originally Mini in terms of space efficiency, without being overly sentimental. Futurism is a thankless profession, and we can't take this concept literally as a vision of what the brand will be in 100 years. We can say this: it doesn't seem that Mini will be able to transcend the styling tropes that currently define Mini. Let's hope they find a way out of their rut. Related Video: Featured Gallery Mini Vision Next 100 Concept View 38 Photos Design/Style BMW MINI Coupe Hatchback Concept Cars Future Vehicles vision next 100

2020 Mini E caught in the Alps with concept looks

The upcoming full-electric 2020 Mini E hatchback has been spotted in the wild, specifically the Alps. One of our spy photographers caught it while recharging. Fans of the concept shown at the 2017 Frankfurt Motor Show will be pleased to see that this more production-ready car takes many cues from the show car. Unsurprisingly, the car does look pretty much the same as the standard Mini Hardtop. It has the round lights, broad grille section and upright Mini body. Differences show up first with the grille. Most of it is solid, which is understandable since an electric car typically doesn't need the amount of airflow an internal combustion car needs. There is a strip in the middle that is open, evident by circular cutouts. This is also a design that was featured on the concept, in which the two halves of the grille were solid, with an open slot dividing them. The rest of the bumper appears to be the same one used on the standard Mini Cooper Hardtop. The sides of the car also seem to be identical to the normal Minis, but the wheels are unique to this electric iteration. They're cool four-spoke alloys that have aren't completely symmetrical. Three of the spokes are open and finished, but one has some additional metal, and it seems to connect with the center section where the lug nuts are. There will probably be a cover that goes over these sections. The overall look is directly taken from the Frankfurt concept. At the back, the electric Mini still looks like a Mini, but with no provisions for an exhaust pipe. It also uses taillights from the pre-refresh model, but with some neat hexagonal texture on the lens. These will probably be replaced by the new Union Jack taillights, though. The interior continues the current Mini looks. The seats do have an interesting upholstery. It looks a bit like a gray denim. This production Mini E Hardtop should arrive sometime next year, in keeping with BMW's promise made with the concept car's reveal. Specs are unknown, but we hope it will be comparable in power with the original Mini E introduced for the 2009 model year. That car had an impressive 204 horsepower and 162 pound-feet of torque. Hopefully the new model will also improve on the old car's range, which was about 150 miles according to BMW. Related Video:

Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric