2006 Mini Cooper S, John Cooper Works (jcw), 6 Speed Manual, 56k on 2040-cars

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Mini Cooper SE ditches ‘Corona Spoke’ wheel name for obvious reasons

We’ve recently spent time in the all-electric 2020 Mini Cooper SE, and weÂ’ve found it to be plenty of fun. It packs all the Mini charm with none of the tailpipe emissions. Part of its quirky appeal is its styling, and the top Iconic trim has those funky 17-inch wheels that resemble a U.K. power outlet, ringed in a bright yellow circle. Those wheels, called “Corona Spoke,” are getting a name change. TheyÂ’re now called “Power Spoke.” As a Mini spokesperson told CarBuzz, “This was done to ensure Mini remains sensitive to all those experiencing the widespread impacts of Covid-19,” despite the naming coming long before the coronavirus pandemic. Indeed, MiniÂ’s press release from last July applies the “Corona Spoke” name to the asymmetrical, “aerodynamically optimized” alloy wheels. The Monroney sticker for our recent tester also listed the "17" MINI E Corona Spoke 2-tone" wheels. The name change is a minor footnote in the saga of the coronavirus pandemic, but it's understandable. So with any handwringing over an unfortunate naming coincidence thwarted, we can get back to appreciating the electric Mini for the joy it is. We should note that in addition to being a fun little EV, we also discovered that the Mini SEÂ’s electric range is very conservative — we were able to handily best its 110-mile EPA rating. Related Video:

2014 Mini Cooper

If I had a dollar for every time I heard someone from Mini refer to 'go-kart-like handling,' I'd be retired, living on a beautiful piece of coastline somewhere in the Caribbean. Perhaps even on the shores of Puerto Rico, where Mini chose to launch its latest Cooper and Cooper S hatchbacks. As with so many frequently used phrases, though, there is indeed some truth to the cliché - while the Mini Cooper has never actually handled quite like a go kart, it has always had a certain directness in its movements, reacting to steering inputs with an immediacy and fervor unlike most any other automobile meant primarily for the street.
Combine those unique driving dynamics with a sense of fun that permeates the entire brand from pre-sales marketing to the actual sales process itself and you end up with a marketplace success. As an ex-Mini owner myself (a 2009 Cooper S Convertible), I can attest to the kinship felt between fellow Mini drivers who share in the knowledge that they are having more fun than the poor appliance-driving masses sharing the highways and byways of these United States. It's no surprise that the style-conscious US continues to be the marque's single largest market year after year.
This enviable brand perception hasn't been attained without its own fair share of flaws, however. Though the quirky design and massively customizable bits and pieces that have made up the Mini brand's interior philosophy since it was reborn in 2001 have proven somewhat endearing, the Cooper Hardtop's ergonomics have always been an unmitigated disaster. Plus, this is a very small car, with a rear seat that's practically uninhabitable by adult-size occupants. While that adjective seemingly goes hand-in-hand with the brand's name, the modern Cooper has never been as ingeniously packaged as its 1959 forbearer, which offered up as much interior space as possible through innovative engineering and minimalist design. Further, parent company BMW has positioned Mini as a premium brand, so the Cooper's diminutive size has never equated to low prices. And for being such a small car, the Cooper historically hasn't been well-known for its fuel efficiency.

BMW, Mini aim to sell million cars off new FWD platform

Mini sold 301,526 cars in 2012; BMW sold 1.54 million of its own models. According to a piece in Autocar, analysts say the coming UKL1 platform that will form the skeleton of the third-generation Mini Cooper and coming front-wheel drive BMW 1 Series could be responsible for "more than 900,000 cars per year" all by itself.
That sale fire is fueled by the UKL1 wearing up to twenty-three bodies in total between the two brands, 11 for Mini and 12 for BMW, rendering hatchbacks, sedans, coupes, convertibles, wagons, crossovers and people-haulers from about 12.5 feet to 14.5 feet. In April the VP of Mini USA said we might find some current models don't make it to a next generation, but a graphic accompanying the Autocar story has them all there. If it's correct, then those 23 models will only base model lines and don't account for different engines and four-wheel-drive options for each model.
The big changes that would perhaps mean big sales for the Mini line are a five-door hatch with two smaller rear doors for children, the sedan talked about last year for Asian markets and an MPV perhaps wearing the "Traveler" name that could send the Countryman in a more SUV-like direction.