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Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Mini previews an electric crossover to be revealed soon

In a dense press release about its upcoming design language (called "Charismatic Simplicity"), Mini provided an odd-looking but somewhat useful teaser of a new electric crossover SUV. It didn't name it, and all it said specifically about it was that it's "the concept study of a – fully electrically powered – crossover model for the premium small-car segment." That fits the description of one of two new crossovers that will be sold alongside the next-generation Countryman. The photo provides a silhouette of the crossover from the front three-quarter perspective, as well as the uncovered front fender of the same vehicle in the corner. It does have the familiar boxy Mini shape, and it seems to have some sort of roof platform fitted. The mirrors look like little rounded rectangles, which matches what we've seen in spy photos of the Countryman. That exposed fender seems to reveal the most about the crossover. The flares have a sort of trapezoidal shape, which is continued into the sheetmetal. The actual wheel openings are a little more rounded. The crisper angles also show up in the way the headlight fits to the fender. While the press release that accompanied this teaser is full of fluffy language, there are some more specific and helpful details about what we will see in this model and other new Minis. On the outside, the Union Jack taillights will remain a key feature. Inside, Mini is focusing on more sustainable materials, so it's dropping real leather and aiming to eliminate as much chrome as possible. It will also feature a circular display in the middle for infotainment, though some physical switch gear will remain. This crossover will be revealed next month. It will also showcase the new platform that Mini designed with electric powertrains in mind, unlike the current Mini Cooper SE Hardtop, which adapts a battery and motor to fit an older internal combustion car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2020 Mini Countryman gains discounted Oxford Edition, program opens up to everybody

Mini is extending the Oxford Edition program to the 2020 Countryman and making all Oxford Edition pricing available to the public at large. Previously, Mini only offered the Oxford Edition pricing to recent college grads, graduate students and active and recently retired military personnel. It was also limited to the two-door and four-door Hardtops. Similar to the excellent value added by the Hardtops, the Countryman also adds a fleet of standard equipment for a discounted price. The base price of a Countryman is $29,750, including the $850 destination charge. A Countryman Oxford Edition starts at $26,750, representing a $3,000 discount off the bat. However, Mini throws in a bunch of equipment from the mid-level Signature trim that makes this an even tastier dish. You get 18-inch wheels, heated front seats, automatic climate control, an anthracite headliner and additional paint color options. Mini says that those added options represent $5,500 worth of added value over a base Countryman. Those up north will also be glad to hear that Mini is offering the same deal for the Countryman ALL4 with all-wheel drive. Simply add $2,000 to the front-drive model, and you’re left with a price of $28,750 — all the same equipment as the front-drive car is onboard. The Countryman was a rather pricey proposition before, but this makes it much more appealing. WeÂ’ll note that this deal is being offered on 2020 Countrymans, so the dual-clutch automatic transmission is the only option. 2021 Minis are said to be regaining three-pedal options, but Mini hasnÂ’t confirmed manual transmission offerings for the Countryman or Clubman yet. 2020 Countryman Oxford Editions will begin arriving at dealerships in “limited numbers” starting in July. Pricing for the 2021 Cooper Hardtop is also available now. Thankfully, itÂ’s no more expensive than it was before, with the two-door slotting in at $20,600. A four-door is $1,000 more at $21,600. You can read our thoughts on the package in our Oxford Edition review here. 2019 Mini Oxford Edition View 6 Photos