2006 Mini Cooper S Hatchback 2-door 1.6l on 2040-cars

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Mini may have overexpanded, some models may not be replaced

Surprise, surprise. According to Edmunds, Mini may be looking to reduce the number of vehicles in its range, which has recently expanded to include a total of seven offerings (not to mention the copious varieties of configurations found within each line). When Mini relaunched in the early 2000s, it did so with one model, the Cooper Hardtop, and has since added the Convertible, Clubman, Countryman, Coupe, Roadster and Paceman. It looks like those ambitions of expanding the range to include up to 10 models may have been a bit optimistic.
"When we start to replace models, I think you will see that we won't replace every model exactly," Jim McDowell, Vice President of Mini USA, told Edmunds in an interview. The brand's core models right now are the Hardtop and Countryman, and of the roughly 66,200 vehicles that Mini sold in the United States last year, these two vehicles accounted for some 75 percent of total sales.
McDowell declined to mention any specific models that may not be replaced in the lineup's next generation, though our best guess is that ultra-niche vehicles like the Coupe (pictured) or Clubman. As for replacing some of the current models with new products, the only clear gap we can see in the brand's lineup is a smaller car like the Rocketman concept, though we've been told several times that a mini-Mini isn't going to happen. Be sure to let us know what Mini models you'd like to see kept or axed in Comments below.

BMW 2 Series gets 3-cylinder Mini engine

BMW just keeps lopping off cylinders from its engines and sliding the ever-more-diminutive mills into its models. This spring, Europeans will get some of the automaker's smallest yet thanks to a new entry-level 2 Series that will share a powerplant with the Mini Cooper. The Bavarian company will also introduce a few other tweaks to the compact coupe across the pond. The 218i is the new 2 Series base model, and it shares its 1.5-liter turbocharged three-cylinder with the latest family of Minis. The engine makes the same 134 horsepower and 162 pound-feet of torque, but BMW does have some tiny changes for it. First, the orientation is swapped to fit lengthwise under the hood and drive the rear wheels. Just as importantly, buyers can order it with an eight-speed automatic, rather than the six-speed in the Minis. BMW claims that the little engine gives the 218i a 50:50 weight distribution, and it takes around 8.8 seconds to reach 62 miles per hour with the standard six-speed manual – tack on another tenth for the automatic. Either way, top speed is still a perfectly respectable 132 mph. Those acceleration numbers, incidentally, are over a second slower than what the latest Cooper is quoted at. Beyond this new base model, BMW will bring a few other additions to the 2 Series for Europe. The 220d oil burner will be available with xDrive all-wheel drive, and the company will introduce several new equipment bundles called Advantage, Luxury Line, Sport Line and M Sport. Each will bundle various options and trims together to appeal to buyers. No word yet on whether the 218i will eventually make it to North America, but we aren't holding our breath. Scroll down to read BMW's lengthy release about all of the changes set for the 2 Series. The BMW 2 Series Coupe: New entry-level engines, new model variants, even greater individuality. Premiere of the BMW 218i Coupe with 3-cylinder petrol engine from the new BMW Group engine portfolio and the BMW 220d xDrive Coupe – new and varied range of equipment features for model variants Advantage, Sport Line, Luxury Line and M Sport. Munich. From March 2015, new entry-level engines, a further four-wheel drive model and additional equipment options will increase the diversity of features available for the BMW 2 Series Coupe. With the market launch of the new BMW 218i Coupe, a three-cylinder petrol engine from the BMW Group's latest engine family will be featured for the first time in the brand's sporty and elegant compact model.

Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric