2006 Mini Cooper S Convertible 2-door 1.6l on 2040-cars

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Mini testing new JCW on the Nurburgring Nordschleife

Mini fans have had plenty to chew on lately. In the past month alone, the Anglo-Saxon automaker revealed its quirky, one-off Paceman Adventure pickup and dazzled showgoers over the weekend at the Concorso d'Eleganza Villa d'Este with the Superleggera Vision concept. But what enthusiasts (to say nothing of dealers) have been really waiting for since the debut of the new Mini hatchback late last year has been the new John Cooper Works performance model. And that's just what we have here.
Spied undergoing testing at the Nürburgring, this JCW prototype looks about ready for production, but is still keeping its front end under wraps. We can still discern the larger front intakes and bigger brakes with red calipers front and rear, and while the rear bumper is still stock, the wheels are definitely JCW: similar to those worn by the John Cooper Works Concept unveiled in Detroit a few months ago, they look more like five-spoke versions of the outgoing GP model's four-spoke units than the BBS-style alloys of the last John Cooper Works hatchback.
The new JCW is still probably a few months away from debut, but we're expecting around 230 horsepower under the hood when it does arrive.

2014 Mini Cooper S

One of the big challenges as an automotive journalist is reviewing cars that you have a personal connection to. I have a strong passion for Minis. My first new car was a 2004 Cooper S, and I still own a 2006 model. It's this affinity that's left me with a general disdain of the 2007 to 2013 model relative to my first-gen.
The last-generation cars, with their turbocharged engines, softer suspensions, duller steering and homelier looks are, in my mind, inferior to their 2002 to 2006 predecessors. As a car reviewer, though, I couldn't in good conscience argue the same point. The R56, as the last-gen cars were known internally and by enthusiasts, was a better-balanced vehicle that retained the lion's share of the abilities and character of the first-generation, R53 Cooper S, but they were better thought out, better designed, more livable, and felt like more complete products.
Before the third-generation of the reborn Mini Cooper S landed in my driveway, I couldn't help but wonder whether the model would continue its slide towards mass appeal, or if it would re-embrace the enthusiast realm with a stronger driver-focused mission. As I found out during my week with the car, it was a bit of both.

Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.