2006 Mini Cooper S Chili Red / Black Jcw John Cooper Works Loaded on 2040-cars

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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

2018 Mini Cooper S E Countryman ALL4 Drivers' Notes Review | Plug and play

The second-generation Mini Countryman debuted at the 2016 Los Angeles Auto Show. In addition to the standard and S models, Mini added a new E Countryman plug-in hybrid model. That's what we have here, making our model's full name the Mini Cooper S E Countryman ALL4. It's distinguishable from other models by the green badges on the front and rear and on the charging port on the fender. There are a few changes inside, most notably a power gauge in place of the tachometer. The plug-in model combines a turbo inline-three cylinder engine with a 7.6-kWh lithium-ion battery pack. The gas engine motivates the front wheels while two electric motors power the rear. Three drive modes — Max eDrive, Auto eDrive and Save — adjust the amount of battery pack usage, with Max using all battery and Save mode using the starter generator to keep the battery charge above 90 percent. The biggest Mini (for what that's worth) is still far smaller than nearly every other crossover in its class. It's three inches shorter than a Mercedes-Benz GLA-Class and four inches shy of an Audi Q3. As compact as it is, there's still a good bit of usable cargo space thanks to the wide hatch and flat-folding seats. Our tester rang up for exactly $40,000 and includes features like 18-inch wheels, keyless entry and ignition, Cooper S heated sport seats, a heads-up display and LED lighting. Editor-in-Chief Greg Migliore: The only thing I don't like about this electrified Mini is its name: Mini Cooper S E Countryman ALL 4. That's a mouthful. You'd probably just say you bought a plug-in electric Mini Countryman and roll from there. And why would you spend time overthinking the name? The driving dynamics are razor sharp. Launches from stoplights with the electric fortification are brisk. Not in a cliched "this V6 Camry feels brisk" sort of way, but in a 29-degree February morning where the dog is walking too slow kind of way. I give Mini and its parent, BMW Group, a lot of credit for having the foresight to invest in electrification, adding performance and efficiency in a manner that's true to the character of Mini. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Then there's the traditional Mini goodness that shines through in the cornering and handling. I'm late for work. The light turns yellow. Am I stopping? Oh hell no. I'm not even slowing down. In this and all Minis, taking corners at full steam is expected.

2020 Mini John Cooper Works GP appears to have its Nurburgring time on the dashboard

Details on the 2020 Mini John Cooper Works GP hot hatch have been trickling out, and it sounds and looks impressive. It will have over 300 horsepower (probably at least 301 like the Clubman and Countryman), and it has wild bodywork like its concept. Mini has also been promising a fast Nurburgring lap time, with the only information given that it will be under 8 minutes. Before the company could announce it, someone found it on the dashboard of the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Twitter user Will Pierce shared a photo of the dash, and the time wasn't just on a piece of paper, it was molded into the plastic trim of the dashboard. Mini is really proud of it, but maybe they shouldn't be that proud because it's not a record, giving it the benefit of the doubt that it's front drive like past GPs. The time is 7:56.69. The current front-drive record holder is the Renault Megane R.S. Trophy-R at 7:40.1. That's over 16 seconds faster. It also edged out the Honda Civic Type R's old record of 7:43.8. Even the third-fastest front-driver, the VW GTI Clubsport, did a lap in 7:47.19. In the grand scheme of things, Nurburgring lap times aren't that important. They're a fun bragging right, but there's much more that's important about cars than raw times. We're just giving the Mini a hard time because, well, if you're going to throw a time in someone's face every time they hop in the car, maybe you should make sure it's truly impressive. But we're sure the GP will be a riot, and we can't wait for more details and the opportunity to drive one.