2006 Mini Cooper Hardtop 2dsd on 2040-cars

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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

60 Minis will race in the Silverstone Classic for Mini's 60th anniversary

It was just 60 short years ago when Mini established itself as a manufacturer of small cars as part of the British Motor Corporation. Over the years, the Mini became popular among the British people and beyond, not just as a car but as a cultural icon. To celebrate its 60th anniversary, Mini is taking over Silverstone Circuit in England. The racetrack announced that 60 classic Minis will be racing in the Silverstone Classic outing, July 26-28. Back in May, Silverstone sought pre-1966 Mini Cooper S models to participate, and the APB received an overwhelming response but fell just short of the 60-car goal. But with the help of Motorsport UK, Britain's motorsport regulatory council, Silverstone was able to find two additional Mini Cooper S models to participate. "It only seems right and proper that we mark the Mini's 60th milestone with a 60-car grid, so we are really grateful to those at Motorsport UK and Masters Historic Racing, who are organizing these anniversary races, for securing this special permission," said Nick Wigley, Silverstone Classic's CEO. "As well as being a sixties fashion icon, the Mini's reputation was built on some wonderful motorsport successes, so there could neither be a better, nor more appropriate, way to celebrate its 60th anniversary than with an incredible 60-strong grid at the world's biggest classic motor racing festival." The Mini first received world recognition as champion of the 1964 Monte Carlo Rally with Paddy Hopkirk and co-driver Henry Liddon. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hopkirk will be present for 60-year Mini tribute and will be reunited with his original winning car, Cooper S #37 with license plate 33 EJB. Hopkirk will lead the Silverstone Classic's Diamond Anniversary track parade with his Cooper S. "I'm really flattered to have been asked to front this fantastic parade," Hopkirk said. "It's great that I'll be back in my old car, and I'm going to be bringing the Monte trophy along, too. It was presented to me by Princess Grace.The Classic is such a brilliant event and, oh my goodness, it will be absolutely amazing to see 60 Minis altogether on the track at the same time." All of the Mini Cooper S models invited are powered by the same race-prepped 1.275-liter inline-four, so it'll be an adorable and exciting race and a pure test of driver skill.

Mini Cooper Countryman only small car to earn good grade in latest IIHS crash tests [w/video]

Competitors in the small-car segment didn't do nearly as well. Four vehicles earned "poor" grades.
Only one small car out of 12 tested earned a good grade in the latest round of crash-test results compiled by the Insurance Institute for Highway Safety. The Mini Cooper Countryman received a "good" ranking on the organization's small-front overlap test.