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BMW's new strategy: Electric everything

Mercedes isn't the only car maker determined to beat Tesla before it gets huge. Sources speaking to German business daily Handelsblatt claim that BMW is in the midst of planning an executive shuffle that will also include a big shift in its electric vehicle strategy. While the company would still offer ground-up EV designs like the i3, the new strategy would greenlight electric versions of some of BMW's most important vehicles, including the 3-series sedan, X4 crossover, and iconic Mini. If the leak is accurate, management is likely to approve the change at the end of September. We've asked BMW for its take on the report, although it declined to comment to Handelsblatt. It wouldn't be shocking to see the Munich crew change tack, though. While Tesla has received hundreds of thousands of Model 3 pre-orders, i3 sales dropped in 2016 – the upscale (if oddly-shaped) EV just isn't as hot as it once was. If BMW electrifies some of its most popular cars, you wouldn't have to choose between a super-efficient, eco-friendly EV and the familiar designs of the brand's mainstream driving machines.The story originally appeared on Engadget, your guide to this connected life.Related Video: Featured Gallery Mini Vision Next 100 Concept View 38 Photos Green BMW MINI Electric Hybrid engadget

2025 Mini Cooper reveals its OLED screen, retro gauges and dog assistant

We got to see the 2025 Mini Cooper’s interior the other week, but now Mini is peeling back the veil on everything there is to know about the new round screen in the center and the all-new software itÂ’s running.  Mini is calling this fancy, round screen the “Mini Interaction Unit.” From a hardware perspective, itÂ’s rather special. The super-thin screen itself is a perfect circle and measures 9.4 inches in diameter. That might sound small in the world of ever-increasing car screens, but every other screen out there is rectangular, so the measurement applies in every direction, rather than just the diagonal of a rectangular screen. We sat in the driverÂ’s seat of the new Mini, and thereÂ’s certainly no lack of screen size to be seen here. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. To make matters even better, Mini is using OLED technology — Samsung is the supplier — for this round screen. That means extra vivid colors and the darkest-possible blacks. Cadillac uses OLED tech for its screens in the Escalade, too, and the result is beautiful. Of course, the software playing on this screen is the real star of the show, and itÂ’s called Mini Operating System 9. ItÂ’s a completely new-from-the-ground-up software suite, and you can wave goodbye to the old BMW iDrive control knob, too, because this is touch-control-only. The pictures describe the design aesthetic best. ItÂ’s vibrant, colorful, modern and full of pleasant surprises. We'll also note that while the photos here depict the electric Mini Cooper, the new Countryman will feature the same screen setup. What you see on screen is largely dependent on what “Experience Mode” youÂ’re in. Those include Core, Go-Kart, Green, Balance, Timeless, Vivid and Personal (Trail is added for the Countryman). Core is going to be your standard mode that provides a simple interface with your navigation, media and phone status spread out across the screen. A lot changes in the other modes, but certain things remain consistent across all modes including the auto climate controls, speedometer, range and the shortcut bar at the bottom with often-used menus. You can store even more (customizable) frequently used commands into a “tool belt” that is accessed by swiping up from the bottom of the screen.

Mini Cooper Convertible Interior Review | Dissecting the oddball

Stepping inside any Mini product is going to throw you for a minute if you haven’t been in one before. ItÂ’s a combination of the odd proportions, weird sightlines and exceedingly quirky design for just about everything inside the cabin. This strangeness, of course, applies to the 2022 Mini Cooper Convertible, which is the subject of this review. Arguably, the Convertible is even weirder than the regular Hardtop, both of which were updated for 2022. It features a tailgate as a rear loading mechanism and a soft top that folds like an accordion on top of said tailgate, remaining out in the open and visible no matter its position — thereÂ’s simply no room for Mini to stow it out of sight in a trunk cubby hole. That gives the Mini Convertible an odd look with the top down, and due to the top having to rest on top of the tailgate, it also blocks the driverÂ’s view rearward. You can still see super-tall trucks in the rearview mirror, but putting the top down makes you largely reliant on the side mirrors to see whatÂ’s coming up behind you. To mitigate that, thereÂ’s a middle ground of top deployment that simply rolls the top part of the way back, effectively creating a roof-width sunroof. Those are all rather odd quirks, but our favorite convertible Mini quirk of old is nowhere to be found in the latest car: the Openometer. This little feature was a gauge that simply kept track of how long you spent driving around with the top down. ItÂ’s hard to think of a feature that is any more “Mini” than that one, which makes us all the more sad that the gauge no longer exists to shame those who donÂ’t drop the power-folding roof. Looking past the weirdness, thereÂ’s a regular car interior here that straddles the line between a premium and non-premium car. The $40,350 price of our Mini Cooper S tester signals that this is positioned as a small and sporty premium car, and there are some genuinely luxurious touches. The Chesterfield Brown leather seats with white piping and pretty quilting sure do scream luxury, while all of the weighty switches and nicely-damped buttons signal the same. The above said, the standard Mini interior is all leatherette, full of cheap-looking shiny plastic trim and is really slacking when it comes to many features weÂ’d expect would come standard. For example, a base Mini Cooper S Convertible at $28,750 doesnÂ’t have heated seats, proximity entry, auto climate control or an auto-dimming mirror.