2004 Mini Cooper Base Hatchback 2-door 1.6l on 2040-cars

Auto blog

Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

Mini Multitone Edition brings triple-color roof to more models

Last year's refreshed Mini line-up introduced the "Multitone" roof for the Mini Cooper SE. It featured three paint colors on the roof that faded into one another. Now that option is available on many more Minis with the Multitone Edition, which also picks up a unique design and trim pieces to accent the fancy top. The Multitone Edition is available on all Mini 3-Door and 5-Door Hardtops as well as the Clubman wagon. The Hardtops are only offered in "Sage Green" while the Clubman only comes in "Indian Summer Red." All of them get a Multitone roof in white, silver and black (the blue and red options from the SE seem to remain exclusive to the little electric hatch). Setting this grayscale roof apart is a set of perpendicular "rainbow" stripes done in a satin clearcoat. This motif is continued around the car where it appears in the two-tone green and red badging on the wheels and fender "scuttles." It also appears on the dashboard and other interior trim. And on the topic of trim, parts that were chrome on regular Mini models are a bright gloss white such as the light surrounds, door handles and fuel filler cap on S models. Two-tone alloy wheels are offered in 17- and 18-inch sizes. Pricing and availability haven't been announced yet. Expect to see the option available sometime this year, and a small premium over whatever trim level it's added to. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2024 Mini Hardtop winter testing footage before unveiling

China’s Great Wall looking to partner with BMW to sell cars in the West

The Chinese automaker Great Wall seems to have moved on from courting Fiat Chrysler. According to Reuters, the company announced in a stock exchange filing that it's looking to collaborate with BMW's Mini brand in some way. Reuters also reports that BMW is open to discussion. We reached out to a BMW representative, and he provided us with an official statement regarding the news. The company didn't specifically say it is talking with Great Wall. What it did say is that it has had success with its current partnership with another Chinese automaker Brilliance, but also that the company is interested in expanding the Mini brand worldwide and in China. The statement says that Mini's future strategy and expansion will include "diversification of partnerships and new cooperation models." It also said that expanding in China "is only possible with a local partner." That sounds to us like BMW is pretty interested in working with Great Wall. This move comes about a month and a half after Great Wall attempted to purchase parts of Fiat Chrysler. The company was reported to be talking to FCA to purchase the Jeep brand, and it later confirmed that it was interested in that brand, a few, or the whole company. But things seemed to fall apart when Fiat Chrysler's CEO Sergio Marchionne announced it hadn't received any offers and wasn't working on any kind of deal with another company. Now it may seem a little odd that Great Wall would shift from trying to buy an SUV brand, or a company that is beginning to concentrate on crossovers and trucks, to one that specializes in compact cars. After all, they're fairly different segments. Our theory is that Great Wall isn't necessarily interested in the specific products, but more that it's looking for a gateway to Western car markets. It's not something new for the company. As far back as 2013, the company made it clear it was looking to start selling cars in America. It also started looking into a manufacturing facility in Mexico earlier this year, which would supposedly supply vehicles to both Mexico and the U.S. Now when Great Wall announced its American sales intentions, it was targeting a date of 2015. That obviously didn't happen, and it probably has something to do with the company's products. Most of the cars under the Great Wall and Haval brands bear an uncanny appearance to discontinued models from other companies that compete in the West.