2004 Mini Cooper on 2040-cars

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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

2025 Mini Cooper and Cooper S hit the gas, raise the price

Mini's "Power of Choice" smorgasbord — its mix of gas, diesel, PHEV, and battery-electric powertrains — grows with these, the gas-powered 2025 Mini Cooper and Mini Cooper S. For the U.S. market S trim, we'll get a turbocharged 2.0-liter four-cylinder engine making 201 horsepower and 221 pound-feet of torque, able to get the hotter hatch from zero to 60 miles per hour in 6.3 seconds. These numbers represent improvements of 21 hp and 15 lb-ft over today's Cooper S, and a 60-mph sprint that's 0.1 second faster. Mini's refusing to share output figures for the standard Cooper that will use the same engine with lower gumption, preferring to wait until closer to launch. Other markets will slot a base turbocharged three-cylinder engine into the lineup, that mill making 154 hp and 170 lb-ft of torque. The current turbocharged 1.5-liter three-cylinder in the base U.S.-market Mini makes 134 hp and 162 lb-ft, so buyers are in for improvements no matter what market they're in and which engines they get. Outside of powertrain, the primary points line up with what we saw on the 2025 Mini Cooper E and SE, albeit with a touch more ornamentation because this hatch doesn't pray to the god of ultimate aero. That's how you get tweaks like curved door handles, a hem of black cladding that trims the wheel arches, and more texture applied to the rear bumper insert. The LED headlights and LED matrix taillights feature three customizable signatures called Classic, Favoured, and JCW, so you can choose your own adventure for your carÂ’s outward appearance and welcome illumination. Those are the three theme names for configuration, too. There will be three available roof colors, the Favoured theme adding the option of a multi-hued roof with a three-color gradient. Down low, Mini plans to offer 17- and 18-inch aero wheels in the U.S. Our 16-inch wheels, like the three-cylinder, won't make it to the new model year, although other markets will get them. The cabin in the photo car possesses a little less razzle dazzle than the bright or patterned multi-tone textures seen in other reveal models. That can be addressed in the configurator with colors or with the optional Mini Experience Modes. The Modes use two projector units in the cabin ceiling to flash designs onto the instrument panel, as seen here. Relocating the gear selector to a steering column stalk has opened up space for the Wireless Charging Shelf 2.0 for smartphone charging.

Next Mini Countryman spotted with swirls

Mini is continuing to update its models onto its latest UKL front-wheel-drive platform that it shares with parent BMW. Here, our spies caught an early glimpse of the next-gen Countryman testing on the new chassis.
Like the rest of the updated Mini lineup, the latest Countryman doesn't exactly show a huge shift in styling from the current version. The front end appears to be slightly more blunt, and the headlights have a redesigned shape. However, behind the A-pillar the differences seem to be pretty subtle. At the rear, the new Countryman also looks to adopt the brand's rounded rectangle taillights protruding into the hatch like on the standard Cooper Hardtop range. While not shown here, our spies claim that Mini is also aiming for a roomier interior for the upcoming crossover so that it can be more competitive in its class.
At least for now, the Countryman is going to be the largest vehicle in the Mini range, according to an earlier statement from chief designer Anders Warming. The CUV is rumored to debut around 2016 with some assembly possibly done at Mini's plant in the Netherlands. Until then, have a look at these spy shots and tell us what you think.