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Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Mini would still like to make a standalone sports car

The head-turning Superleggera Vision concept Mini unveiled in 2014 will remain a one-off model, but the BMW-owned company affirmed it still has its sights set on a standalone, range-topping sports car. It's understandably not a priority, and there's a chance it won't arrive with a turbo four if it receives the green light for production. Mini's current flagship is the limited-edition John Cooper Works GP, a 301-horsepower hot hatch that sounds as angry as it looks. It's based on the Hardtop, but there's space in the Mini range for an even more hardcore sports car that's not built on an existing architecture. Andreas Lampka, the head of the company's communications department, shared what's on his team's wish list while talking to Australian website Motoring. "If we give our engineers some more spare [time and resources], they'll come up with a mid-engined car," he explained. If launched, it would stand out as the first series-produced mid-engined model in the Mini's 61-year history; every single Mini-badged car built has been front-wheel drive, and we doubt engineers are giving the mid-engined layout a lustful look just to channel the power back to the front wheels. It'd likely be rear-wheel drive. Lampka suggested a range-topping sports car could arrive with an electric powertrain, like the Superleggera Vision (pictured), rather than with an evolution of a gasoline-powered engine currently found in the company's arsenal. While a head-spinning, instant torque-fueled zero-to-60-mph time is difficult to argue against, the executive didn't explain how engineers will offset the weight added by the battery pack. It's too early to provide concrete details. Though this is pure speculation, it could share parts with future electrified JCW models. Similarly, there's no word on when we might see Mini's halo model. The company has more pressing issues to solve; global sales fell by 4.1% in 2019, and executives recently confirmed they've delayed the next-generation Hardtop. If the model does arrive, we don't expect to see it until about halfway through the 2020s at the earliest. Related Video:     Featured Gallery Mini Superleggera Vision Concept View 27 Photos Green MINI Convertible Coupe Electric Performance

Guerlain Chicherit going for world record for longest car jump

Does the name Guerlain Chicherit ring any bells? It definitely should if you're into competitive skiing, as he was crowned world champion in off-trail freeriding four times. But he's also a rally driver, winning the FIA Cross Country Rally World Cup in 2009 and even a stage of the Dakar Rally the following year. What really set him apart, though, was when he back-flipped a Mini Countryman rally car to set a world record last year. And now he's after another.
This time he's going after the world record for the longest ramp jump in a car. The record currently belongs to Tanner Foust at 332 feet, but Chicherit plans to break it by a good thirty more with a targeted distance of 360 feet.
He'll be using the Mini once again, sponsored by Monster Energy and Toyo Tires, and specially modified for the endeavor which he plans to undertake this Sunday under the auspices of Guinness World Record officials. We'll be watching to see how it all goes down.