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Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Mini says it won't leave the convertible segment after all

Ending years of frequent and credible rumors, Mini announced it will replace the Convertible halfway through the 2020s. Demand for roadsters is dropping in many global markets, but the firm remains committed to the segment. Mini stated it's proud to offer the only open-top four-seater in the premium small car segment; most of the other roadsters in its price range are two-seaters. While it's becoming increasingly difficult for companies to make a business case for a car like the Convertible because the segment it competes in is quickly shrinking, Mini explained demand remains high enough in key markets like the United States and England to warrant launching a new model. "We are firmly convinced of the success of this vehicle concept or the future," said company boss Bernd Korber in a statement. "[In 2020], almost one in five Mini customers in Germany opted for open-top driving fun." Mini stopped short of releasing information about the next-generation Convertible, though we assume it will continue to be closely related to the two-door Hardtop. As we've previously reported, the fourth-generation hatchback will be characterized by a retro design, but it will be smaller and visually purer than the model currently in showrooms. And, while the company is pegging its future on electric cars, the next Hardtop will remain available with gasoline-burning turbocharged engines. Reading between the lines suggests an electric Convertible will join the range, however. Additional details about the next-generation Convertible will be released in the coming months, and Mini announced the model will make its global debut in 2025. It will arrive approximately two years after the fourth Hardtop.  

Mini JCW Convertible spied looking cold

The Mini Convertible John Cooper Works has stripped off almost all of the camo it was wearing when we last saw it a few months back. There's not much left to the imagination anymore, and all that remains are some swirls to hide a little of the hood and rear. As expected, the entire front end, rear bumper, central exhausts and subtly flared wheel arches come directly from the JCW take on the two-door Hardtop. Except for the Convertible's repositioned antenna and lowering top, the two models are essentially the same on the outside. With the standard, third-gen Mini droptop not actually unveiled yet, all of the camouflage at the back is likely there to hide the way the roof folds down. Under the hood, expect the latest JCW 2.0-liter turbocharged four-cylinder producing 228 horsepower and 236 pound-feet of torque with a choice of six-speed manual or automatic gearboxes. Of course, the Convertible also adds the thrill of tipping the throttle with the top down. Mini hasn't hinted at a reveal date for the latest Convertible yet. However, these shots suggest development is at a fairly advanced state, so an official debut is likely not too far off. Related Video: