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Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric

Psychology can wipe out 20-25% of your EV's range

There are two primary takeaways from a recent study of electric-vehicle driving habits in Germany. One: an electric vehicle with 25 percent of its battery charge left creates the same reaction in drivers as the fuel needle on "E" in a gas-powered car. Two: familiarity breeds comfort. The study, conducted by Germany's Technische Universitat Chemnitz and funded by the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety, put some real numbers on the concept of "range anxiety." According to Green Car Congress, that anxiety truly kicks in when there's less than a quarter of the driving range left on an EV's battery and the study found that a typical car's range is "shortened" by a 20 to 25 percent "psychological safety buffer." If we take the popular Nissan Leaf as an example, the official 84-mile single-charge range is really closer to 63 miles in the head of the driver. The longer the driver spent in the EV, the shorter his mental buffer became. The study was culled from data involving just 79 drivers who tooled around Berlin in Mini E EVs for about six months, collectively putting a quarter-million miles on the electric vehicles. The good news is that the longer the driver spent using the EV, the shorter his mental buffer became, which meant he could comfortably get more miles from the car. So, to all you EV advocates out there, know that once drivers spend some time with an EV, they get more and more used to what the car can do. It's a lesson we've learned before. Just remember that to new EV drivers, the single-charge range is a lot smaller than the one old-timers see.

2019 Mini Cooper gets updated, becomes even more British

For the 2019 model year, Mini is rolling out a slew of updates to its current two- and four-door hardtop models and the convertible. It's a very modest revision in most respects. From the front, the only real change is to the headlights. The LED running lights that encircle the main lighting element now illuminate in a full circle, and that full circle flashes amber to function as a turn signal. The sides are also virtually unchanged, but coming around to the back you'll find the most obvious change. No longer are the taillights simple rounded rectangles with circles inside. Now the lighting elements are fully LED and in the shape of the Union Jack, the British flag. It's executed well, but it's a little silly. What's next, a horn that plays "Rule, Britannia?" How about appending the initials "HMS" ahead of the Cooper name? We kid, but we do worry a little about Mini focusing too much on kitschy British references. View 14 Photos Other exterior updates include three new metallic colors called Emerald Gray, Starlight Blue, and Solaris Orange. They can be joined by the Piano Black package that swaps the chrome around the lights and grille for gloss black. The custom Mini Yours fender badges and lights that are made with 3D printing or laser engraving are also available. The interior is mostly unchanged. Bluetooth connectivity is now standard across the board, along with a 6.5-inch infotainment screen. There are new options, too. Both two- and four-door Mini hatches can be ordered with Malt Brown Chesterfield Leather. Like the exterior, the interior has a Piano Black trim option. It adds gloss black trim throughout, along with a panel on the passenger side with a Union Jack motif. That motif has transparent sections that light up in the same color as the driver-selectable interior lighting. An updated 8.8-inch touchscreen infotainment system and wireless phone charging are also options. Related Video: