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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

BMW restores classic Mini as it revives production in Netherlands

Mini will be kicking off production in the Netherlands, a country that hasn't built a Mini-badged machine since 1966. In honor of this event, BMW Group Classic, the team responsible for all the cars in the BMW Museum, as well as being a spare parts and restoration company in its own right, revived a classic 1959 Austin Seven. That particular car, number 983, was one of the first Minis to be built in the Netherlands.
The Netherlands' JJ Molenaar's Car Companies built 4,000 Austin Sevens and Morris Mini-Minors between 1959 and 1966, although we imagine Dutch Mini production will be much bigger when it starts up again in summer 2014. A five-person team from VDL Nedcar, the group handling production of new Minis, took to the job of restoring the diminutive British car from nose to tail.
The 34-horsepower engine and the transmission were both completely rebuilt, while the door panels were redone by hand. Help from the Mini community aided the VDL Nedcar team in finding authentic replicas or original parts where possible. All told, the new classic Mini is a striking example of what a good restoration can do to a car. The Seven was repainted in its original Farina Gray, adding to the car's sense of authenticity.

Mini expands All4 to non-turbo Countryman, Paceman models

Mini is giving buyers the chance to sink their teeth into all-wheel drive on more models than ever. The automaker has announced the Coper Countryman and Paceman can now be had with the company's All4 all-wheel drive system. Previously, the option was only available on turbocharged Cooper S and John Cooper Works versions of the high-riding Minis. Buyers will be able to chose between the standard six-speed manual transmission and an optional six-speed automatic gearbox, and Mini says the naturally aspirated Cooper Countryman All4 can pull to 60 miles per hour in a languid 11.9 seconds when powered by a 122-horsepoer 1.6-liter four-cylinder engine.
We suppose what it lacks in speed it makes up for in determination. Likewise, the Cooper Paceman All4 does the deed in 11.8 seconds, though automatic models are somewhat quicker. Check out the full press release below for more information. Mini hasn't announced pricing for its new, less-powerful All4 models just yet.