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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini may have overexpanded, some models may not be replaced

Surprise, surprise. According to Edmunds, Mini may be looking to reduce the number of vehicles in its range, which has recently expanded to include a total of seven offerings (not to mention the copious varieties of configurations found within each line). When Mini relaunched in the early 2000s, it did so with one model, the Cooper Hardtop, and has since added the Convertible, Clubman, Countryman, Coupe, Roadster and Paceman. It looks like those ambitions of expanding the range to include up to 10 models may have been a bit optimistic.
"When we start to replace models, I think you will see that we won't replace every model exactly," Jim McDowell, Vice President of Mini USA, told Edmunds in an interview. The brand's core models right now are the Hardtop and Countryman, and of the roughly 66,200 vehicles that Mini sold in the United States last year, these two vehicles accounted for some 75 percent of total sales.
McDowell declined to mention any specific models that may not be replaced in the lineup's next generation, though our best guess is that ultra-niche vehicles like the Coupe (pictured) or Clubman. As for replacing some of the current models with new products, the only clear gap we can see in the brand's lineup is a smaller car like the Rocketman concept, though we've been told several times that a mini-Mini isn't going to happen. Be sure to let us know what Mini models you'd like to see kept or axed in Comments below.

Mini says goodbye to Coupe and Roadster

Mini has tried a variety of body-styles in recent years, and while some of them have been successful, others have not – most especially its two-door models. Aside from the standard Hardtop (which is now available with an extra set of doors), the Clubman (which is also getting extra apertures in its next iteration) and the Paceman (which isn't expected to make it another generation), the Coupe and Roadster models have been particularly slow sellers for the brand. So after much speculation on their future, Mini is now officially showing both two-doors the door. Although the manufacturer has't said exactly when production of the two will cease at the plant in Oxford, UK, it has confirmed that "The two individual two-seater athletes Mini Coupe and Mini Roadster will finish their career together and as planned." In their place, Mini is said to be working to put the Superleggera Vision concept into production. Just when that may come to pass, or if it might breed a fixed-roof version to take the coupe's place, remain to be seen. But for now, you'll need to get your Mini with three doors or more. Related Video: THE MINI COUPE AND THE MINI ROADSTER: TWO ATHLETES TURN INTO THE FINAL STRAIGHT British premium automobile manufacturer continues the change of generation in its model program - production of both two-seater models at MINI Plant Oxford is about to end as planned. Munich, Germany, February 11, 2015. Changeover at MINI Plant Oxford: while worldwide demand for the new MINI 3 door and the new MINI 5 door launched a few months ago increases continuously, production of two model variants from the preceding generation of the original in the premium small car segment is about to come to an end. The two individual two-seater athletes MINI Coupe and MINI Roadster will finish their career together and as planned. In taking this step, the British premium car manufacturer continues the change of generation in its model program and in terms of vehicle production at the Oxford plant. The new MINI 5 door is now produced there in seven engine variants, as is the new MINI 3 door. The MINI Coupe was originally launched in the "Green Hell": the new model saw its world premiere at the 24-hour race on the Nurburgring Nordschleife immediately before its appearance at the Frankfurt International Motor Show (IAA) in 2011.