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Mini John Cooper Works GP coming in 2020, special editions in the meantime

Every once in a while, Mini releases a monster of a Cooper with the designation of GP. It created one in 2006, and another in 2013, and they both featured less weight, more power, a big rear wing and no rear seat. They were the hardest-core of hardcore Minis. And now a third GP is coming in 2020. The big little car brand announced the GP will return, but not much else. The only other detail shared was that it will have styling inspired by the Mini John Cooper Works GP concept shown at the 2017 Frankfurt Motor Show. As seen above, it was a thoroughly over-the-top interpretation of the GP with huge fender flares featuring big trailing fins. The rear wing was also enlarged to near comic proportions. We'll see if Mini commits to the gonzo styling, or if it dials things way back. 2019 Mini John Cooper Works Knights Edition View 18 Photos To supplement the announcement of this new Mini, the company also announced a few special-edition Mini models on sale now or very soon. The most interesting of the three newly announced Minis is the Mini John Cooper Works Knights Edition. It's a Mini JCW Hardtop in black with a silver roof, mirrors and hood stripes. On the sides are silver and red stripes, and all around the car is black trim. The door handles, badging and grille surround are all painted black. It's a menacing-looking car, or at least as menacing as a Mini can look. It also gets the remote-controlled exhaust flap to go from mild to wild exhaust note at a push of the button. This model goes on sale in the first quarter of 2019. Next month, you'll be able to get your hands on the Mini Countryman Yin Yang Edition. This is a basic Mini Cooper S Countryman in either black or white, with the other color for the roof and hood stripes. It also gets a black grille and black light trim. Then there's the Mini Clubman Starlight Edition. This is a Cooper S Clubman in dark blue with a silver roof, mirrors and hood stripes. It's on sale now. Both special editions also throw in some luggage accessories as standard equipment. Related Video:

Mini knows how you take your coffee after a test drive

Mini Netherlands wanted to give its countrymen a good reason to test drive its cars, so it threw in a free cup of coffee with the spin - but not just any old cuppa joe. Cars were fitted with a sensor that analyzed the driver's style. The chip was then placed in a special coffeemaker that produced a blend to match the driving; middle-of-the-road test pilots would get a lungo (long) coffee, test-the-rollcage types were given a ristretto (short, and stronger).
The knock on the head for U.S. drivers? Milquetoast test drivers were given an Americano - a watered-down espresso. You can watch the unique promotion at work in the video below.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.