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2019 Mini Oxford Edition is the cheapest way to get a Mini, but only for college students, grads

Mini makes a play for young car buyers with its latest 2019 Hardtop model, the Oxford Edition. It's more on par with a new trim level, but it's a highly compelling one as it's the cheapest version of the Mini available, and it comes with even more standard features than the regular base Mini. The catch is you have to either be in college, or recently graduated, to get it. Specifically, you have to be a full- or part-time student enrolled in a 2-year, 4-year or graduate school program at an accredited college or university. You're also eligible if you've graduated from one of those programs within 12 months of buying the car. If this describes you, you can have a turbo-charged three-cylinder two-door Mini Hardtop for $20,600, or the four-door for $21,600. That's a $2,150 discount over a normal base trim Mini called Classic. Even better, the Oxford Edition is equipped much better than the Classic, with larger 17-inch wheels, heated seats and a panoramic sunroof as standard. There are even a couple more colors to pick from adding British Racing Green and Starlight Blue to the Classic's selection of red, white, black and silver. An automatic transmission is also standard, which is usually a $1,250 option on the Classic, but a manual transmission is still available. Mini says that all the features amount to a $6,900 value, though it's difficult to gauge that since features such as the sunroof aren't available on the Classic, but it's a standard feature on the roughly $26,000 Mini Signature. All-in-all, the Mini Oxford Edition is a great deal for a young buyer with a desire for a Mini. And that's easy to understand, since we've enjoyed the ones we've driven. Related Video:

2025 Mini Aceman previewed as the brand's first standalone EV

Mini's first standalone electric model, the Aceman, will make its debut in the coming months. It was developed to fill the gap between the Cooper and the Countryman, and photos of a camouflaged prototype give us a better idea of what to expect when it lands in showrooms. If the name Aceman rings a bell, it's likely because Mini introduced it on a concept unveiled in 2022 and designed to preview the production model. The pictures suggest that the crossover hasn't changed much over the past two years: while the brand tweaked some of the design details, including the headlights, the front bumper, and the door mirrors, the overall proportions remain roughly the same. The funky-looking trim on the wheel arches carries over as well, though it looks like the EV lost ground clearance as it transitioned to a production model. Mini stresses that the Aceman will be all-electric, all the time; it won't be available with a gasoline-burning engine. It stretches about 160 inches long, 69 inches wide and 59 inches tall, meaning it's around 14 inches shorter, three inches narrower and six inches lower than the new second-generation Countryman. It's built on a 54.2-kilowatt-hour lithium-ion battery pack, but additional specifications aren't available. Somewhat tellingly, the aforementioned dimensions make the Aceman about the same size as the original Countryman launched in 2010. This likely explains what Mini had in mind when it made the new model much bigger than its predecessor; it carved out space for the EV. There's no word yet on precisely when the Aceman will lose its psychedelic camouflage and show its sheet metal; Mini notes that the unveiling will take place "in just a few months." While nothing is official yet, we wouldn't be surprised if the model lands in showrooms later in 2024 as a 2025 model. Details such as pricing, driving range, and where production will take place will emerge in the not-too-distant future. Related video:

Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric