2010 Mini Cooper Clubman S Laser Blue on 2040-cars

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If I had a dollar for every time I heard someone from Mini refer to 'go-kart-like handling,' I'd be retired, living on a beautiful piece of coastline somewhere in the Caribbean. Perhaps even on the shores of Puerto Rico, where Mini chose to launch its latest Cooper and Cooper S hatchbacks. As with so many frequently used phrases, though, there is indeed some truth to the cliché - while the Mini Cooper has never actually handled quite like a go kart, it has always had a certain directness in its movements, reacting to steering inputs with an immediacy and fervor unlike most any other automobile meant primarily for the street.
Combine those unique driving dynamics with a sense of fun that permeates the entire brand from pre-sales marketing to the actual sales process itself and you end up with a marketplace success. As an ex-Mini owner myself (a 2009 Cooper S Convertible), I can attest to the kinship felt between fellow Mini drivers who share in the knowledge that they are having more fun than the poor appliance-driving masses sharing the highways and byways of these United States. It's no surprise that the style-conscious US continues to be the marque's single largest market year after year.
This enviable brand perception hasn't been attained without its own fair share of flaws, however. Though the quirky design and massively customizable bits and pieces that have made up the Mini brand's interior philosophy since it was reborn in 2001 have proven somewhat endearing, the Cooper Hardtop's ergonomics have always been an unmitigated disaster. Plus, this is a very small car, with a rear seat that's practically uninhabitable by adult-size occupants. While that adjective seemingly goes hand-in-hand with the brand's name, the modern Cooper has never been as ingeniously packaged as its 1959 forbearer, which offered up as much interior space as possible through innovative engineering and minimalist design. Further, parent company BMW has positioned Mini as a premium brand, so the Cooper's diminutive size has never equated to low prices. And for being such a small car, the Cooper historically hasn't been well-known for its fuel efficiency.

Mini's not-so-mini Urbanaut minivan concept comes to life

BMW-owned Mini showcased one way it could branch out into new segments when it unveiled the Vision Urbanaut concept in late 2020. At the time, the design study existed merely in a series of digital renderings. It hasn't been approved for production yet, but it was recently transformed into a real concept car that people can experience. Executives argued the idea of an electric Mini minivan isn't as far-fetched as it might sound. "We have developed an idea of how we can take the Mini attributes — as here, with the focus on the clever use of space — into the future of mobility and interpret them in a typically Mini way," said company boss Bernd Korber. Clever use of space was the original Mini's claim to fame thanks in part to an ingenious drivetrain layout, and the Urbanaut takes it to a new level. Longer than a Countryman and shaped like the box it came in, it offers a lounge-like cabin that can be configured in a variety of different ways depending on the number of passengers it's carrying, and whether someone is driving. Mini created three profiles called Chill, Wanderlust, and Vibe, respectively. Chill lets the passengers relax, work, or sleep with minimal distractions while the Urbanaut drives itself. In this mode, the instruments and switches on the dashboard are hidden out of sight to make users feel like they're in a living room, not in a car. Wanderlust allows passengers to choose whether they want to drive or be driven. Vibe may as well be called Party; it configures the Urbanaut's lights and screens to make users feel like they're in a club. Alternatively, users can configure their own driving profile thanks to a feature named My Moment. While the Urbanaut doesn't look like a traditional Mini, it will (hopefully) smell like one. For the first time, Mini is linking its brand identity to a fragrance. We can't convey a smell over the internet, there's not an app for that yet, but we're told it is refreshing and discreet. It's accompanied by a welcome sound that greets users as they enter the cabin. Mini will present the Urbanaut concept to the public for the first time at the Digital-Life-Design (DLD) Summer Conference opening July 1 in Munich, Germany. What happens next hasn't been revealed yet. While we'd be surprised to see it land in showrooms, something like it could zig-zag across major cities in the coming years. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini wins Dakar Rally for fourth year in a row

Motorsport in its various forms tends to be characterized by eras of domination: Red Bull in F1, Audi at Le Mans, Citroen and now Volkswagen in the WRC. That's certainly the case with the Dakar Rally. After years of domination at the hands of the Mitsubishi Pajero, the Volkswagen Touareg won the famous rally raid three years running. But these days, it's all about Mini. The Anglo-Saxon team won the Dakar three years running, locking out the podium last year in positively dominant style. And now it's won again. After some 5,600 miles spanning three countries across South America, the Mini All4 Racing machine piloted by Nasser Al-Attiyah of Qatar, with France's Mathieu Baumel as co-pilot, has taken the top step on the podium in Buenos Aires. The duo won five out of 13 legs to claim the race, marking the first win for Baumel and the second for Al-Attiyah, who won with VW in 2011. It would have been a podium lockout again for Mini had it not been for Giniel de Villiers and Dirk von Zitzewitz, who placed their Toyota Hilux in second, with additional Minis finishing in third, fourth and fifth. The troubled Peugeot 2008 DKR driven by Stephane Peterhansel ultimately finished in 11th place. American driver Robby Gordon finished first in his class, but 19th overall. Things were even more predictable in the other categories. The Kamaz team from Russia won the Truck category for the third consecutive year (and the twelfth since 2000). Spanish rider Marco Coma won the Motorcycle category on his KTM 450 Rally – his second consecutive win and fifth win overall. And Poland's Rafal Sonik won in the Quad class, which has been taken on a Yamaha ATV every year since the rally moved to South America and the category was instituted.