2010 Mini Cooper Clubman on 2040-cars

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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

How Mini shacked up with John Cooper

The late Sir Alexander Arnold Constantine Issigonis, Alec Issignonis to his Internet friends, designed a car that was sold as the Morris Mini-Minor, the Austin Seven and later the Austin Mini. Go to the Mini USA website and check out the models, though, and every one of them is called a Cooper of some sort, e.g., Mini Cooper Paceman or Mini Cooper S Roadster. So who is Cooper?
It's probably obvious that it's the same Cooper we get in "John Cooper Works," those JCW Minis that always make up the top of the line. But many probably don't know that that John Cooper, founder of John Cooper Cars, is the same man who accidentally got the motorsports world to switch to rear-engined race cars and the same Formula One constructor who won two titles in 1959 and 1960 and who fielded drivers like Bruce McLaren and Stirling Moss.
On its way to driving the Mini John Cooper Works GP II, XCAR goes back to the beginning to find out when Alec met John, and how the first Mini Cooper came out in 1961, two years after the first Mini. You can watch the story and the car review in the video below.

Mini discounts 2019 Oxford Edition for U.S. military members, recent retirees

Mini introduced the 2019 Mini Oxford Edition last fall to offer college students or recent grads a cheap, well-equipped new car. Now it's extending the same offer to active duty military members and recent retirees. Specifically, you'll have to be an active duty member of the U.S. Armed Forces, or have retired/been honorably discharged within a 12-month period of verification of eligibility. This has no effect on the student offer for full- or part-time students of any two- or four-year accredited college/university. That deal also applies to those who have graduated in the last 12 months, along with students currently enrolled in any kind of post-grad program. The Mini Oxford Edition continues to be the same car equipped with the same options as before. This means the two-door starts at $20,600, including the $850 destination charge, and the four-door is priced at $21,600. Standard equipment not included in the base "Classic" trim includes a 6.5-inch infotainment system, parking sensors, panoramic moonroof, heated seats, upgraded 17-inch wheels and an automatic transmission (a manual can also be optioned). Additionally, there are more exterior colors to choose from than on the Classic. In total, Mini says you're getting $6,900 worth of optional equipment for no extra cost here. Mini says the Oxford Edition is available in dealers now. It's great to see Mini make this program available for more people, because it's a superb discount to take advantage of if you're part of these groups and had Mini on your shopping list.