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Mini lineup could expand to include up to 10 models, still no hope for Rocketman

During an event in Ponce, Puerto Rico last week where Mini introduced members of the media to the 2013 Paceman and John Cooper Works GP, product planners discussed that the brand's lineup could expand to eventually include up to 10 bodystyles. Currently, the Mini range consists of seven models: the Hardtop, Clubman, Convertible, Countryman, Coupe, Roadster and Paceman.
Speaking to members of the media, David Duncan, Mini USA sales manager, said that these new models could fall into a range of niches - "any segment that makes sense for a small car." No specific vehicle classes were discussed, but Duncan stated that the possibilities are endless, "as long as we're the smallest player in any segment."
Well, nearly endless. We've been hoping that Mini would re-think its decision to nix plans to create a vehicle smaller than the Hardtop - a notion previewed by the excellent Rocketman concept (shown above) from the 2011 Geneva Motor Show - but the automaker once again stated that this is absolutely off the table. In order to create a vehicle of the Rocketman's size, a completely new platform would have to be engineered (that's expensive), and while Mini has looked into acquiring existing architecture from another brand, parent company BMW has reportedly put the kibosh on such an act. If a Rocketman is ever to be born, BMW/Mini will do it on its own, and right now, that simply isn't in the cards.

Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Color me electric: a nine-year-old designs a crayon-colored Mini wrap

Perhaps one is never too young to help design the look of a car … with the help of a box of crayons. DonÂ’t tell nine-year-old Oliver Gorrod, who lives in Oxfordshire in England, that it canÂ’t be done. Young Oliver has finished first in a contest sponsored by MINI Electric in the U.K. and crayon-maker Crayola to create an exterior color wrap for the EV that “champions nature.” “I like the idea of all cars being electric, as they are better for the environment, animals and the planet. My car is designed as camouflage, so it blends into natural environments,” said the young man, who was among hundreds of entrants aged from four to 10 years from the U.K. Oliver wins the honor of his design being featured as a vinyl wrap for a car (he only wins the wrap) and a bundle of Crayola art materials for himself and his school. Oliver will also get an invite to visit MINI Plant Oxford for a private tour. “The creativity of the designs were fantastic," said Federico Izzo, director for MINI UK & Ireland. "We are excited to bring OliverÂ’s design to life and hope he will continue to innovate and dream big in the future.” Added Jade Childs of Crayola, “We are delighted to share Crayola art materials with Oliver and his class as part of the competition prize, and we hope they will continue to be inspired and express themselves as they explore, discover, play, pretend, and dream.” Design/Style Green BMW MINI Green Culture Hatchback Electric