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Mini apologizes with chocolate rose after spamming customer's inbox

If you're a manufacturer, there are only so many ways you can say "sorry" after your automated e-mail system goes berzerk and spams everyone on your mailing list with hundreds of the same message. Mini recently found itself in that very spot, and rather than respond with a sheepish mea culpa, the company's PR team took a different tack by sending owners a very unique gift box. How unique? Inside, one owner found a set of chocolate roses, a roll of duct tape and a genuine can of Spam.
In an accompanying note, the company said it hoped the sweets would help patch things up between the company and the victims of the e-mail barrage, but in the event that wasn't enough to do the trick, the duct tape was there to help out. And the can of Spam? That tagged along just for stress release. Apparently the canned meat is squeezable. We wouldn't know. You can check out full photos of the gift box here.

Mini teases high-performance electric hatch as a safety car

Mini has made it clear that it's working on some sort of high-performance electric Mini. It even released photos of such a prototype back in December. Now it seems we may get a look at a more finished example in the near future. The company put out the above teaser on Twitter. The teaser is quite light on information, but the hashtag "#ElectricThrillMaximised" makes it pretty clear that it's not running on gasoline or diesel. Playing with the image in Photoshop, we were able to brighten it up enough to see that there aren't any tailpipes, either. Instead, there's a rear fog light in the middle of the diffuser. What's also interesting is that from what we could make out of the fender flares, they're very wide, but they don't look like the unusual carbon fiber pieces from the John Cooper Works GP. So Mini has done some work to make it a little more than just an electrified GP. Of course, we've skipped over the obvious part of this teaser, and that's the bright lights that seem to identify the Mini as a pace car or safety car. We think this Mini might become a safety car for Formula E. Not only would an electric car make sense for the electric racing series, but BMW has provided i model cars as safety cars for the series for a few years now, despite the company no longer competing. Certainly BMW could also use something like the new i4, but with Mini going fully electric a few years down the road, why not start associating the brand and the alternative fuel now? We're not sure when the car will be revealed, though. The teaser didn't provide any pertinent information, and the Formula E season is already underway. But hopefully it won't be too long, since it looks like the car is finished, at least for pace car purposes. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini marks International Women's Day with Pat Moss Edition

Mini is celebrating International Women's Day with a new Pat Moss Edition package for the 2023 Mini Cooper. Moss was the first driver to win an international rally behind the wheel of a car wearing the Mini badge when she took first place in the Tulip Rally — from Noordwijk in the Netherlands to the French Riviera and back again — in 1962.  "This special edition not only commemorates the launch of MINIÂ’s extraordinary sporting career, but it also marks a pioneering achievement for women in motorsports," Mini said in its announcement. "Success in the Netherlands turned the classic Mini, Pat Moss and her co-driver Ann Wisdom into enduring heroines in a discipline otherwise dominated by both significantly larger vehicles, and male driving teams." Moss was the sister of Stirling Moss; she died in 2008. This appearance package includes Pat Moss signature decals on the front bumper (where Moss originally signed the car after one of its rally victories) and dash, stylized tulips integrated into the side markers, sill plates, steering wheel and wheel center caps, a fender decal detailing the Tulip Rally course and a decal on the hood commemorating the original rally victor's registration number.  To the left of the wheel, there's another decal on the dash which might at first appear to be a stylized picket fence, but it's actually meant to look like pistons moving up and down, arranged to look like the letters "M" and "W" for "Moss" and "Wisdom."  Globally, Mini will offer the Pat Moss Edition on the Cooper S Hardtop 2-door, a Cooper S Hardtop 4-door, and a John Cooper Works Hardtop, but only the JCW will be an option for U.S. customers. Pricing will be available closer to launch, we're told, but the Pat Moss edition is limited to just 800 units worldwide and given that it's based on the JCW's existing Iconic trim, which starts at about $40,000, it won't be cheap.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.