Classic Mini Cooper on 2040-cars

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2014 Mini Cooper

If I had a dollar for every time I heard someone from Mini refer to 'go-kart-like handling,' I'd be retired, living on a beautiful piece of coastline somewhere in the Caribbean. Perhaps even on the shores of Puerto Rico, where Mini chose to launch its latest Cooper and Cooper S hatchbacks. As with so many frequently used phrases, though, there is indeed some truth to the cliché - while the Mini Cooper has never actually handled quite like a go kart, it has always had a certain directness in its movements, reacting to steering inputs with an immediacy and fervor unlike most any other automobile meant primarily for the street.
Combine those unique driving dynamics with a sense of fun that permeates the entire brand from pre-sales marketing to the actual sales process itself and you end up with a marketplace success. As an ex-Mini owner myself (a 2009 Cooper S Convertible), I can attest to the kinship felt between fellow Mini drivers who share in the knowledge that they are having more fun than the poor appliance-driving masses sharing the highways and byways of these United States. It's no surprise that the style-conscious US continues to be the marque's single largest market year after year.
This enviable brand perception hasn't been attained without its own fair share of flaws, however. Though the quirky design and massively customizable bits and pieces that have made up the Mini brand's interior philosophy since it was reborn in 2001 have proven somewhat endearing, the Cooper Hardtop's ergonomics have always been an unmitigated disaster. Plus, this is a very small car, with a rear seat that's practically uninhabitable by adult-size occupants. While that adjective seemingly goes hand-in-hand with the brand's name, the modern Cooper has never been as ingeniously packaged as its 1959 forbearer, which offered up as much interior space as possible through innovative engineering and minimalist design. Further, parent company BMW has positioned Mini as a premium brand, so the Cooper's diminutive size has never equated to low prices. And for being such a small car, the Cooper historically hasn't been well-known for its fuel efficiency.

Mini JCW E PROtotype is a full-fat electric John Cooper Works

Mini has been revealing or teasing or launching variants of its all-new lineup since last September. It's not too much yet, but there's a lot of Mini going on. Here's the latest, the camouflaged Mini Cooper JCW E Prototype that will make its public debut at the Goodwood Festival of Speed for a run up the hill, introduced to us six weeks after Mini showed us a camouflaged internal-combustion Cooper JCW. And, if you'll remember, Mini showed an electric version of the new Cooper SE JCW last December. This JCW is going to rock more juice down electric avenue, though, the automaker saying there's an "advanced electric powertrain ... with cutting-edge technology" hiding under the skin. The expectation is that the JCW E will use the same 54.2-kWh battery as in other Minis, but its front-mounted motor will make more than the 215 horsepower and 253 pound-feet of torque applied to the Cooper SE and Cooper SE JCW. Brand execs told Autocar that engineers worked to maintain a "go-kart feeling," imparting similar sensations to the gas-powered JCW, the electric version's greater weight getting necessitating larger wheels and wider tires to improve grip. A stiffer suspension and larger brakes should also be involved. And although the new architecture can support a dual-motor powertrain, there seems little chance of that happening.     Same as the gas-powered Mini, the red and white camo is an homage to the red and white color schemes used in the 1960s for Minis in motorsports. The "37" logo commemorates the #37 Mini Cooper winning the 1964 Rallye Monte Carlo. Across the windshield, "Bulldog Racing" touts the team that won its class in this year's Nurburgring 24-Hour race with a new camo'ed Mini.  After the Mini JCW E's Prototype's run up the hill next weekend, the automaker says the global reveal comes in autumn this year.

2024 Land Cruiser-palooza and 2023 Mercedes-AMG C 43 | Autoblog Podcast #792

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd for a news-packed discussion that starts with the story of the week: the official return of the Toyota Land Cruiser for 2024. That's not the only big news item to cover since our last installment, however. Seven major automakers have announced a joint venture to create an "open" American EV charging network as an alternative to Tesla's Supercharger network. Also, Mini showed off a new digital dashboard. After news, Byron talks about his time with the sporty 2023 Mercedes-AMG C 43 and Greg closes the book on the 2023 Honda Accord Hybrid. After that, they spend your money. This week, it's a European sedan showdown with a modern twist.  Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #792 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving 2023 Mercedes-AMG C 43 2023 Honda Accord Hybrid News 2024 Toyota Land Cruiser debuts with retro looks, mid-$50,000 price 7 major automakers to build open EV charging network 2025 Mini Cooper reveals its OLED screen, retro gauges and dog assistant Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.