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Mini's Superleggera concept could see production; here's what it might look like

We fell in love with the Mini Superleggera Vision Concept from the moment we laid eyes on it. The little convertible blends retro and modern together better than any Mini in years. There is even more good news about the roadster as well because the company is considering actually building it. We even have some renders of what the production version could look like.
Mini boss Peter Schwarzenbauer tells Automotive News at the 2014 Concorso d'Eleganza Villa d'Este, that the Superleggera might have a life beyond its debut. "We wanted to test how Mini enthusiasts worldwide were reacting to such a different type of Mini. So far, it has re
ceived overwhelming appreciation," he said to AN. But here's the bad news. All of the unique elements of the droptop wouldn't be cheap to build. Pricing would likely be around 35,000 euros if BMW gives it the green light, according to Schwarzenbauer. It's too early to know whether the road car would use the electric motor from the concept or something more conventional.

Mini Vision Next 100 Concept: It's the autonomy, stupid

The concepts that Mini and Rolls-Royce showed off today – the Vision Next 100 Concept and 103EX, respectively – are all about autonomy. The Rolls-Royce doesn't even have a place for a "driver." And even though both are very much blue sky concepts, corporate parent BMW thinks it will make fully-autonomous cars within the next five years. That's according to Peter Schwarzenbauer, Member of the Board of Management of BMW AG, MINI, BMW Motorrad, Rolls-Royce, and Aftersales BMW Group, who also told us that both cars, at least in concept, are fully electric. The Rolls-Royce has dual-drive, 250kw motors mounted fore-and aft, on front and rear axles. While the Rolls is clearly a luxury concept for the monied few, the Mini is very much focused on a shared economy. Holger Hampf, Head of User Experience, BMW Group, said the chief design challenge of a car-sharing world is producing a car that could in theory mean different things to different borrowers. You get exclusivity because each car would morph according to the borrower's desires. BMW/Mini already have a car-sharing program in London called DriveNow, and a pilot program in Seattle called ReachNow, focused on the idea of shared exclusivity. ReachNow, which allows Mini/BMW owners to lend their cars out in an AirBnB-type scheme or to borrow "fleet-style cars," are immutable – however the car that was ordered is what the borrower or the owner will get. That's great if you're the owner, but it's also challenging for both anyone who'd buy that car used or for anyone borrowing the car. And if the future of most cars is a shared model (Ford is now offering multi-person leases among up to six buyers in a pilot program in Austin, Texas), customization is impossible. The result is what Schwarzenbauer derogatorily calls "normed." He says carmakers have to relearn to brand for a world where ownership is devalued but customization is key. To that end the MINI VISION NEXT 100 is "skinned." We've seen this before with the BMW NEXT concept that was revealed at the NY Auto Show this past spring, and the idea is to use the exterior of the car as a canvass that changes according to setting. Indeed Mini envisions that in a multi-driver household, the vehicle's customization could easily include changing colors according to driver preference – automatically. Dr.

Mini 're-evaluating' relationship with Abby Wambach following DUI arrest

Mini USA is "re-evaluating" its relationship with former US Women's National Soccer Team star Abby Wambach after the 35-year-old was arrested for driving under the influence on Sunday morning. Wambach was just one of the athletes that joined Mini's recently launched "Defy Labels" campaign. She was driving a 2014 Land Rover Range Rover – not a Mini – at the time of the arrest. "We're obviously concerned about the alleged DUI attributed to Abby Wambach. This behavior is against the values we promote as an organization and the safety of everyone on the road is a priority here at Mini," the company said in an official statement obtained by Automotive News. "Because of this, we are re-evaluating her association with the brand and are pulling content that individually features Abby from our marketing. We will continue to assess the situation and weigh our options." Wambach was arrested in Portland, OR after running a red light in her Range Rover. Her blood alcohol content was not released by the Portland Police Bureau, although she was described as "polite and courteous" throughout the affair, according to a statement. You can see the Super Bowl ad featuring Wambach below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.