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Mini Clubman to get the 'Works,' four-door Hardtop not so much

Performance sub-brands are expanding faster than leftover marshmallow Peeps in a microwave. And Mini's John Cooper Works line is not likely to be an exception. Mini's stand at the New York Auto Show was somewhat low-key, with the debut of the Clubman All4 all-wheel-drive variant on one end and the expected John Cooper Works Convertible on the other. And for the foreseeable future, the Mini lineup will change through redesigns of existing models and the introduction of more derivatives – like a John Cooper Works version of the new Clubman. At least that's what some of Mini's product guys indicated. "The Works is always our top model. John Cooper Works is not just limited to small cars, it's also for compact cars," said Ralph Mahler, Mini's head product manager, in an interview with Autoblog at the New York Auto Show. "Therefore, I wouldn't see anything against bringing the Works to the Clubman. I think it would be a perfect match." Though one was offered in the last generation, a Works model may seem at odds with the new Clubman's mission, as the company has spent considerable effort pitching it as the grown-up Mini, something to rival premium-branded compacts. Yet Mahler sees a possible Works Clubman as the ultimate in the lineup and an exclusive model, especially since he said take rate for the rest of the Works Minis is around 5 percent. Patrick McKenna, Head of Product Planning at Mini USA, said that since the Clubman went on sale early this year, ordering has included mostly highly optioned models, and customers are notably cross-shopping the Audi A3. Loaded up, a Clubman Cooper S All4 pushes past the $45,000 mark. Currently, the most powerful Cooper S produces 189 horsepower from its 2.0-liter turbo four. That's more power than a front-drive A3 1.8T, but less than the A3 2.0T Quattro – and way less than a cheaper Volkswagen Golf GTI. Consider that the engine in the just-released John Cooper Works Convertible produces 30 more horses than the one in the Cooper S and a Works Clubman starts to make more sense. Strangely, the four-door Mini Hardtop, released last year, doesn't appear to be destined for the Works treatment. McKenna said the four-door will continue to offer special appearance packages that offer Works-like touches and offer dealer-installed accessories such as exhausts and horsepower increases.

Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Ultimate Mini Clubman — the 'Final Edition' — will land in the U.S.

Mini has confirmed that its “Final Edition” version of the Clubman model will be offered in the United States, but itÂ’s no bargain basement edition: the price is $47,145, including $995 destination. While “final” is a tricky adjective to place in the automotive lexicon — sometimes something “final” isnÂ’t really that — Mini says that fewer than 100 examples of this loaded version will be available to U.S. customers. Production is to begin in September. The broader range of the Clubman, however, will be available until next February Â… and thatÂ’s final, Clubman-wise. The car is based off of the Mini Cooper S Clubman All4. While other destinations for the Final Edition may get other trims and power trains, the “S” model with all-wheel drive is the choice in the States, says Mini. Not surprisingly, no manual transmission is offered. Color choices are Enigmatic Black, Melting Silver and Nanuq White. Those base hues are accented by Shimmer Copper trim on the grille and fender vents, as well as three stripes running up the passenger's side of the hood. Another three Shimmer Copper stripes run along the lower sides underlining the "1 of 1969" badge on the C-pillar. The same badge can also be found on the side of the C-Pillar “to boast its stand-out personality” on the outside.   The standard Connected Media equipment includes an 8.8-inch touch display in the central instrument, the Mini Online digital service, Remote Services and smartphone integration for using Apple CarPlay and other apps via the vehicle's own control system. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2024 Mini Hardtop winter testing footage before unveiling