1978 Rover Mini (1993 Spi Spec) - Highly Restored !!! on 2040-cars

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Mini JCW E PROtotype is a full-fat electric John Cooper Works

Mini has been revealing or teasing or launching variants of its all-new lineup since last September. It's not too much yet, but there's a lot of Mini going on. Here's the latest, the camouflaged Mini Cooper JCW E Prototype that will make its public debut at the Goodwood Festival of Speed for a run up the hill, introduced to us six weeks after Mini showed us a camouflaged internal-combustion Cooper JCW. And, if you'll remember, Mini showed an electric version of the new Cooper SE JCW last December. This JCW is going to rock more juice down electric avenue, though, the automaker saying there's an "advanced electric powertrain ... with cutting-edge technology" hiding under the skin. The expectation is that the JCW E will use the same 54.2-kWh battery as in other Minis, but its front-mounted motor will make more than the 215 horsepower and 253 pound-feet of torque applied to the Cooper SE and Cooper SE JCW. Brand execs told Autocar that engineers worked to maintain a "go-kart feeling," imparting similar sensations to the gas-powered JCW, the electric version's greater weight getting necessitating larger wheels and wider tires to improve grip. A stiffer suspension and larger brakes should also be involved. And although the new architecture can support a dual-motor powertrain, there seems little chance of that happening.     Same as the gas-powered Mini, the red and white camo is an homage to the red and white color schemes used in the 1960s for Minis in motorsports. The "37" logo commemorates the #37 Mini Cooper winning the 1964 Rallye Monte Carlo. Across the windshield, "Bulldog Racing" touts the team that won its class in this year's Nurburgring 24-Hour race with a new camo'ed Mini.  After the Mini JCW E's Prototype's run up the hill next weekend, the automaker says the global reveal comes in autumn this year.

Recharge Wrap-up: Mini Superleggera decision delayed, Denza begins production

A decision on whether or not to build the Mini Superleggera has been pushed back. Earlier this year, Mini's Peter Schwarzenbauer hinted that the electric roadster concept could eventually make its way to production. Now, Schwarzenbauer is saying that a possible call is still at least six months away. "To really investigate seriously," Schwarzenbauer says, "you look into several different options, you come to the question: do we produce it ourselves, do we give it to somebody else?" Mini is considering whether or not to expand its seven-car lineup to 10 models, or scale it back to five "superheroes," which still wouldn't rule out more models. Read more at Reuters. The first EV from Daimler and BYD's joint venture, Denza, is set to go on sale this month, with production already starting. The 50/50 partnership said earlier that it was "well on track" to begin sales in September 2014. Now, Daimler has announced that the first Denza has rolled off the production line. According to Daimler, the cars will be sold through an independent dealer network. The Denza, which has a range of about 186 miles, will start at about $60,000. China's generous subsidies could help bring that cost down quite a bit (by nearly $20,000) for customers. Read more at Want China Times, or in the press release from Daimler, below. Local Motion wants to help organizations pool their transportation resources through fleet-sharing, with a focus on EVs. The company uses software to manage and track vehicle use, diagnostics, energy consumption, vehicle reservations and the like. The keyless technology allows employees to reserve and use the right vehicle for the job, and allows companies to save on vehicle ownership and maintenance. Local Motion is working with companies like Nissan to encourage the adoption of emissions-free driving, as well. Read more in the press release below, or at the Local Motion's website. DENZA rolls off production lines in China marking another key milestone for Daimler - Daimler's joint venture with Chinese partner BYD is the first Sino-German joint venture dedicated to electric vehicles in China. - Hubertus Troska: "DENZA is by far the most serious local electric vehicle effort in China, and a key pillar of our electric vehicle strategy in the country." - DENZA is manufactured at a modern production line that follows Daimler's proven production management system.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.