1974 Austin Mini 1360cc on 2040-cars

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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

2025 Mini Cooper SE John Cooper Works gets more pizzazz, no more power

The new-generation Mini Cooper SE will come with a John Cooper Works edition, but this time it brings cosmetic changes only. The 2023 Cooper S two-door made 189 horsepower and 206 pound-feet of torque from its 2.0-liter four-cylinder engine, the JCW version made 238 hp and 235 lb-ft from the same engine. This time, the electric powertrain in the JCW trim makes the same 215 hp and 253 pound-feet of torque from a single motor on the front axle as it does in the 2025 Mini Cooper SE, powered by a matching 54.2-kWh battery. The 0-62 mph time takes the same 6.7 seconds, and European regulators give it the same 250-mile range on the WLTP cycle.  It won't be confused for the regular hatchback otherwise. If the red stripes don't give the game away, the chunky diffuser in the front will. Backing up that aero mod, there are Chilli Red side mirror caps and a Chilli Red roof finished with a hatch spoiler, red JCW-logo brake calipers, a gloss black surround for the grille, snazzy two-tone wheels in a design called Lap Spoke, and, naturally, JCW logos sprinkled about. Those with a keen eye for Mini won't need all that, they'll spot the twin horizontal bars for DRLs, signifying JCW's minimalism and raciness.  The cabin's synthetic leather and knitted fabric gets held together with red stitching. On the seats, this is arranged with knitting above, vinyl below. The instrument panel and door cards wear what Mini calls a "knit covering," stylized checkered flags forming a recurring pattern. For even more red, the driver can set the drive mode selector to Go-Kart Mode, calling up an anthracite red lighting scheme for the central OLED display and ambient illumination. Basically the JCW version of a Sport mode, it unleashes sharper throttle response and a "special Go-Kart sound," too.  Pricing isn't out yet, and we don't expect it until we're much closer to the 2025 launch for this market. Related video:

BMW warns profits will fall, plans $13.6 billion in cost-cutting

FRANKFURT, Germany — BMW said Wednesday that profits in 2019 will be "well below" last year's, and it will cut 12 billion euros ($13.6 billion) in costs by the end of 2022 to offset spending on new technology. The company said profits would be eroded by higher raw materials prices, the costs of compliance with tougher emissions requirements and unfavorable shifts in currency exchange rates. The Munich-based automaker also faces increased uncertainty due to international trade conflicts that could lead to higher tariffs. "Depending on how conditions develop, our guidance may be subject to additional risks; in particular, the risk of a no-deal Brexit and ongoing developments in international trade policy," said Chief Financial Officer Nicolas Peter. The company forecast a profit margin of 6 to 8 percent for its automotive business, short of the long-term strategic target of 8 to 10 percent, which it said still "remains the ambition" for the company if given "a stable business environment." BMW said it had no plans for layoffs even as it outlined cost saving measures that include dropping half of its engine variants as it seeks to reduce product complexity. The BMW, Mini and Rolls-Royce brands are to get a single sales division. Peter said that given the headwinds to earnings, "we began to introduce countermeasures at an early stage and have taken a number of far-reaching decisions." The company said the measures were needed "to offset the ongoing high level of upfront expenditure required to embrace the mobility of the future." Automakers around the world have faced heavy up-front costs for technology expected to change how people get from one place to another in the next decade. Those include electric cars and renting cars through smartphone apps. Yet the returns from such investments remain uncertain and auto companies face competition from tech firms such as Uber and Waymo. BMW made 7.2 billion euros ($8.2 billion) in net profit last year, down 17 percent from 2017, when it booked a gain of $1 billion from U.S. tax changes. The company faced headwinds from increased tariffs on vehicles exported to China from the United States. It also suffered from turmoil on the German auto market when companies faced bottlenecks getting cars certified for new emissions rules. BMW faces uncertainty from U.S.-China trade tensions that could result in new tariffs if talks do not result in an agreement. U.S.