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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Cool Shunnings: Mini helps the Jamaican bobsled team train in lockdown

Need to train for an upcoming outdoor Olympic competition, but COVID restrictions are forcing you to shelter in place? Well, if your sport happens to be bobsled and your place happens to be an indoor ski slope, that just might be doable.  Perhaps you remember Jamaica's national bobsled team for pushing a Mini Cooper convertible around earlier this year as a conditioning exercise. If that sounds like a stunt straight out of "Cool Runnings," well, that's pretty much the idea. Now, they're doing it in isolation, within the safe confines of an indoor skiing facility in the UK.  Evidently, they're still at it, only now they appear to have better corporate sponsorship (note the Jamaican flag livery on their spankin' new 'vert) and a pandemic-friendly training venue as they undergo conditioning at the UK’s largest indoor slope at The Snow Centre, Hemel Hempstead, ahead of the World Championships in Lake Placid, New York, in February.  "This second lockdown has been even harder on our training," said team pilot Shanwayne Stephens. "Matt [Wilson] and DyÂ’Neal [FeÂ’ssal] are new to the team so weÂ’re focusing on gelling together as a team and getting them up to speed – they have never been in a bobsled or even seen one yet!" "Pushing the MINI here may seem like a bit of fun but this has been an important exercise, just being on ice is completely different to training in the summer – the toll on your body is entirely different and you use energy in different ways," Stephens said. "The Snow Centre is only -3 degrees [27 degrees Farenheit], thatÂ’s pretty mild compared to what weÂ’re normally in, and theyÂ’re already complaining about the cold!" Lake Placid is just the next step toward qualification for the Beijing 2022 Winter Games.

Mini Vision Next 100 Concept: It's the autonomy, stupid

The concepts that Mini and Rolls-Royce showed off today – the Vision Next 100 Concept and 103EX, respectively – are all about autonomy. The Rolls-Royce doesn't even have a place for a "driver." And even though both are very much blue sky concepts, corporate parent BMW thinks it will make fully-autonomous cars within the next five years. That's according to Peter Schwarzenbauer, Member of the Board of Management of BMW AG, MINI, BMW Motorrad, Rolls-Royce, and Aftersales BMW Group, who also told us that both cars, at least in concept, are fully electric. The Rolls-Royce has dual-drive, 250kw motors mounted fore-and aft, on front and rear axles. While the Rolls is clearly a luxury concept for the monied few, the Mini is very much focused on a shared economy. Holger Hampf, Head of User Experience, BMW Group, said the chief design challenge of a car-sharing world is producing a car that could in theory mean different things to different borrowers. You get exclusivity because each car would morph according to the borrower's desires. BMW/Mini already have a car-sharing program in London called DriveNow, and a pilot program in Seattle called ReachNow, focused on the idea of shared exclusivity. ReachNow, which allows Mini/BMW owners to lend their cars out in an AirBnB-type scheme or to borrow "fleet-style cars," are immutable – however the car that was ordered is what the borrower or the owner will get. That's great if you're the owner, but it's also challenging for both anyone who'd buy that car used or for anyone borrowing the car. And if the future of most cars is a shared model (Ford is now offering multi-person leases among up to six buyers in a pilot program in Austin, Texas), customization is impossible. The result is what Schwarzenbauer derogatorily calls "normed." He says carmakers have to relearn to brand for a world where ownership is devalued but customization is key. To that end the MINI VISION NEXT 100 is "skinned." We've seen this before with the BMW NEXT concept that was revealed at the NY Auto Show this past spring, and the idea is to use the exterior of the car as a canvass that changes according to setting. Indeed Mini envisions that in a multi-driver household, the vehicle's customization could easily include changing colors according to driver preference – automatically. Dr.