1960 Classic Mini Cooper Early Shell - Austin 850 - April 1960 on 2040-cars

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2025 Mini Cooper reveals its OLED screen, retro gauges and dog assistant

We got to see the 2025 Mini Cooper’s interior the other week, but now Mini is peeling back the veil on everything there is to know about the new round screen in the center and the all-new software itÂ’s running.  Mini is calling this fancy, round screen the “Mini Interaction Unit.” From a hardware perspective, itÂ’s rather special. The super-thin screen itself is a perfect circle and measures 9.4 inches in diameter. That might sound small in the world of ever-increasing car screens, but every other screen out there is rectangular, so the measurement applies in every direction, rather than just the diagonal of a rectangular screen. We sat in the driverÂ’s seat of the new Mini, and thereÂ’s certainly no lack of screen size to be seen here. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. To make matters even better, Mini is using OLED technology — Samsung is the supplier — for this round screen. That means extra vivid colors and the darkest-possible blacks. Cadillac uses OLED tech for its screens in the Escalade, too, and the result is beautiful. Of course, the software playing on this screen is the real star of the show, and itÂ’s called Mini Operating System 9. ItÂ’s a completely new-from-the-ground-up software suite, and you can wave goodbye to the old BMW iDrive control knob, too, because this is touch-control-only. The pictures describe the design aesthetic best. ItÂ’s vibrant, colorful, modern and full of pleasant surprises. We'll also note that while the photos here depict the electric Mini Cooper, the new Countryman will feature the same screen setup. What you see on screen is largely dependent on what “Experience Mode” youÂ’re in. Those include Core, Go-Kart, Green, Balance, Timeless, Vivid and Personal (Trail is added for the Countryman). Core is going to be your standard mode that provides a simple interface with your navigation, media and phone status spread out across the screen. A lot changes in the other modes, but certain things remain consistent across all modes including the auto climate controls, speedometer, range and the shortcut bar at the bottom with often-used menus. You can store even more (customizable) frequently used commands into a “tool belt” that is accessed by swiping up from the bottom of the screen.

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

Production Mini Rocketman still in the cards, but not without a partner

There's not really any way around it - the new Mini Hardtop isn't all that mini. Considering its supposed to be the smallest model in the brand's lineup, this is hardly desirable. It's good news, then, that rumors are cropping up of a smaller Mini, based on the well-received Rocketman Concept that debuted in 2011 at the Geneva Motor Show.
The report, which comes from our friends at AutoGuide, claims that a production Rocketman is still on the radar of Mini's product chief, Pat McKenna, despite being officially on hold. As Mckenna explained it to AG, "the only way it would happen would be if it was a partnership with another company."
See, the problem is that Mini's current UKL platform, which underpins the new Hardtop along with the future Mini range, is too large for the tiny Rocketman. And since developing new platforms isn't as easy as popping down to the shops for a gallon of milk (nor as cheap), it makes the need for an ally to split the costs a necessity. Success, so far, has been limited.