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New Mini EV below the Countryman reportedly debuts this year

In October 2020, Mini provided the broad strokes of the sea-change overhaul coming to its model lineup. In the meantime, we've seen the coming 2023 Countryman and 2023 Hardtop. But haze still surrounds mentions of two more crossovers, one of them electric-only, and what was in store for the five-door hatch and the Clubman. Now that we're closer to sheetmetal reveals, Autocar believes it understands the rundown. Starting at the top of the range, the Clubman takes a fresh design into its third generation, but not a plug-in hybrid powertrain. For some reason, the PHEV didn't get approval under Mini's Power of Choice strategy to provide model lineups with gas, diesel, PHEV, and electric propulsion options. The Clubman will get an all-electric trim, though, and this is thought to be the "compact" crossover Mini mentioned in 2020. This is expected to debut before the end of this year. The third-gen Clubman is expected to grow eight inches longer, making more room not only for growing families and consideration among North American buyers, but also for a smaller model to slide underneath. The new, electric-only small crossover whirrs into this space. It will be built in China as part of Spotlight, which is BMW Group's partnership with Chinese automaker Great Wall. No one has said definitively if this CUV will be sold globally, but Mini's revised production plans will have the hardtop and convertible being built in Oxford, England, the Clubman and Clubman moving from the Netherlands plant to Leipzig, Germany, and the automaker's electric models being built in China. It's hard to believe China won't export any of the electric product, especially considering how important both the crossover and EV segments are to Mini. This small electric crossover and the three-door Hardtop EV are moving to a new platform that can house more battery, a crucial aspect for small offerings to address. The 2023 Hardtop and the small electric CUV are also predicted to debut later this year. it's said the latter won't stick to Mini's retro theme, but sport a "much more radical design." On top of that, Australia's Car Expert reported, "Mini is also set to introduce another premium compact car in an as-yet unrevealed segment, potentially based on the Vision Urbanaut concept." The Mini four-door (five-door in other markets) and Clubman seem headed for the sunset.

The Mini Clubman club is too small, so it's reportedly on the chopping block

The Mini Clubman, the company’s wagon-ish entry into a range that includes two-door versions, four-doors, convertibles and small SUVs, is reportedly about to get its club membership revoked. Some published reports say that the cult favorite, which has seen its sales drops to less than 2,500 units last year, will be discontinued in just about a year, likely with a special last edition. A spokesman for Mini USA did not confirm or deny the report, but in an email said that it was “speculative.” Clubman sales have been on the decline since the model's peak in 2016, when the second generation was introduced. The first-generation Clubman stood out from the pack with its suicide rear doors and barn doors instead of a traditional hatch; it later matured into a more conventional shape. The larger, more utilitarian Countryman bit into sales of the Clubman, and now a larger version of that SUV is in the works. Mini has also shown its Aceman concept, an electric crossover that could eventually join the brand's lineup slotted between the Cooper and the Countryman. Earlier this month, the company, which is part of BMW, detailed that some Hardtop and Convertible models can be ordered with stick shifts going forward. There was no mention of the Clubman. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.