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Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Rivian R1T, Mini Cooper Electric owners happiest with their EVs

The J.D. Power 2023 U.S. Electric Vehicle Experience (EVX) Ownership Study is out, and there's change at the top. With the swelling adoption of electric vehicles in the U.S. over in the past two years especially, the third year of the EVX study changes focus to first-time EV buyers. Those two factors encouraged change at the top of both premium and mass-market segments. Among premium EVs, the Rivian R1T pickup scored overall victory in its first year of eligibility with a satisfaction score of 794 out of 1,000. The Tesla Model 3 takes second place with 759 points. Tesla had won the top two premium spots in the study in 2021 and in 2022. The average score in the premium segment was 756. The Tesla Model Y (754), Audi E-Tron (735), and Polestar 2 (724) filled out the list of the five eligible models this year. Among the ten eligible mass-market vehicles, the Mini Cooper Electric nabbed the overall win by scoring 782. The Kia EV6 came second with 762 points, keeping Kia in the top two; the Kia Niro EV won the mass-market segment the previous two years. The Ford Mustang Mach-E (742), Hyundai Ioniq 5 (738), and Volkswagen ID.4 (735) completed the top five, the Niro EV (733) in sixth. All were above the segment average of 730. The four models fell below the segment average were the Ford F-150 Lightning (723), Chevrolet Bolt EUV (716), Chevrolet Bolt (711), and Nissan Leaf (698). How are the scores derived? J.D. Power worked with EV app maker and research firm PlugShare to get owner responses in ten areas: accuracy of stated battery range; availability of public charging stations; battery range; cost of ownership; driving enjoyment; ease of charging at home; interior and exterior styling; safety and technology features; service experience; and vehicle quality and reliability. Brent Gruber, executive director of the EV practice at J.D. Power, said, "Recent vehicle launches from both new brands and traditional automakers have had a profound effect on what factors are most important in the ownership experience. Today’s EV owners are looking for quality, reliability, driving enjoyment, safety and technology features." The Mini, in fact, scored highest of any premium and mass-market EV in the studyÂ’s highest-weighted index factor, quality and reliability.

Man criticized for filming rather than helping road rage victim

A man from Cheshire in England was criticized on social media after he filmed a road rage brawl and provided color commentary for it instead of helping the victim. According to the Daily Mail, Alec Wall was traveling through Cheshire when he came upon a strange scene. A red Mini was stopped at a light, and standing next to it in traffic was a woman in a white dress. As Wall watched, the woman lunged for the Mini's driver's door, wrenched it open, and began fighting with the woman behind the wheel. While the women fought, Wall pulled out his phone and started recording. "Road Rage!" he shouted as he filmed. Apparently finding the situation extremely funny, Wall continued to film, giggling all the while and providing commentary on the scuffle. "Oh my God, actual road in a rage!" he shouted. Once he returned home, Wall uploaded his video to a Facebook page called Idiot UK Drivers Exposed where it racked up nearly 90,000 likes. Not everyone found it as funny as Wall did, however. Comments began piling up chastising Wall for his flip attitude and his failure to intervene in the fight. "How about instead of laughing and screaming 'road rage' like a moron you do something productive like get out of your car and try to defuse the situation? Use some intelligence..." said one commenter. "I really have failed to see what the camera man is laughing at," said another. "It looks to me like someone being seriously assaulted. Why is that funny?" There is no report on the cause of the incident, or how it ended. Related Video: News Source: The Daily Mail Auto News Weird Car News MINI road rage fight