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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Mini Cooper SE Prototype First Drive Review | This electric hatch is a suburban belter

MUNICH, Germany — A battery-electric Mini SE? Haven't we been here before? Well, yes: A decade ago, as part of its "i Project," BMW conducted a worldwide field trial of some 750 lithium-ion battery equipped two-door Mini Coopers. It was launched at the 2008 L.A. Show, and the lithium-ion battery pack took up most of the space normally occupied by the rear seats. Nevertheless, interest in the 450 lease vehicles offered in the U.S. (at $850 a month) was strong, with more demand than cars available. One result of the 2008-2011 trial was parent company BMW learned that the average owner of a two-door Mini drives about 25 miles a day, and the company is hoping the battery Mini will be an ideal (sub)urban-run-around for two- or three-car families. Now BMW is about to launch a production Mini EV (based on the two-door model, but with the full complement of four seats), which goes on sale at the end of the year. This will join the Mini Countryman All4 plug-in hybrid in the electrified Mini stable, but while the Countryman has an EV range of about 12 miles, this battery Mini will travel around 120 miles on a single charge. The reason we can't be too definite about the new Mini's capabilities is that BMW isn't allowed to "advertise" the car this far in front of its on-sale date. We caught up with the prototype model, mummified in camouflage tape, at an off-the-road driving event held at BMW's Munich driving center on the former military air base of Furstenfeldbruck, now known as Maisach. The drivetrain is based on the middle model of BMW's i3 range, the i3S, with its 135 kilowatt/181 horsepower motor and 94 amp-hour, 33 kilowatt hour battery. The battery is a 96-cell lithium-ion unit from Chinese supplier CATL instead of BMW's previous supplier, Samsung, and it weights 441 pounds. Unlike the team-built, mainly carbon-fiber i3, the Mini is a standard three-door model that runs down the production line in Oxford, with a metal subframe that houses the electric motor, inverter, transformers, and control electronics so they can be slotted into place like a conventional driveline. We can extrapolate a few things about the Mini from the BMW i3S. As well as its working range of 120 miles, the i3S has a top speed of 100 mph and will accelerate from 0-62 mph in 7.7 seconds. With over 360 pounds more to pull about, the 2,998-pound Mini EV will be slower, with less range, especially if used in cold conditions.

BMW, Mini recall nearly every PHEV model built in 2020 due to fire risk

BMW is recalling a majority of the plug-in hybrid models it built in 2020 because their battery pack poses a fire risk. That's 4,509 vehicles covered by the campaign in the United States, including some made by Mini. The list of cars affected by this voluntary recall includes 2020 and 2021 examples of the 530e, the X3 xDrive30e, and the Mini Countryman SE, coupe and convertible variants of the 2020 i8, as well as the 330e (pictured), the 745Le xDrive, and the X5 xDrive45e from the 2021 model year. All are equipped with a lithium-ion battery pack whose cells might have been contaminated by debris during the manufacturing process, according to a recall notice issued by the National Highway Traffic Safety Administration (NHTSA). BMW hasn't revealed what exactly found its way into the Samsung-built battery pack's cells, or how, but it pointed out the debris can cause a short-circuit, which increases the risk of fires and injuries. It added that it became aware of the problem after four gasoline-electric X5s experienced what it refers to as a thermal incident.  Engineers are currently developing a remedy to the problem. Until a solution is found, BMW is asking owners of affected cars not to charge the battery pack, not to drive in manual mode, not to engage sport mode, and not to use the shift paddles. It expects to begin fixing cars affected by the recall on November 23, 2020. 26,700 cars manufactured between January 20 and September 28, 2020, are part of the recall globally. Outside of the United States, BMW also sells plug-in variants of the X1, the X2, and the 2 Series Active Tourer. It has been a bad month for electrified cars. Ford delayed its Escape PHEV after a recall of its Kuga twin in Europe over fire risk. U.S. safety officials are reviewing reports of fires in the Chevy Bolt EV, and Hyundai has expanded a recall of the Kona EV. Featured Gallery 2021 BMW 330e View 14 Photos Green Recalls BMW MINI Hybrid