2024 Mini Countryman Cooper S on 2040-cars

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Tony Hawk jumps a moving Mini

Remember a couple of years ago when Tony Hawk jumped over a Lexus LFA on his skateboard? Well that was nothing compared to what he's done here.
Sure the LFA is a more impressive car than a Mini hatchback, but that Japanese supercar was sitting still when the world's most famous skater jumped over it. And it was parked sideways. This time Tony's jumped a moving car, front to back. It gets even more impressive than that when you see what happens to the ramp after he's done with it, but we don't want to ruin the surprise.
The stunt was performed in celebration of the partnership between Mini USA and Hawk's Birdhouse Skateboards Tour, details of which you can read in the press release under the video below.

Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric

2024 Mini Hardtop has fun in the snow before its unveiling

Mini is nearly ready to unveil the first member of the next-generation Hardtop family. It will introduce the two-door hatchback variant in 2022, and it released official spy shots showing a test mule in a frozen part of Sweden to give us a better idea of what to expect from the car. The BMW-owned firm stresses that the prototype shown on frigid Swedish roads is fully electric, though it stopped short of publishing any technical details. We're expecting that the plucky little hatchback will offer users more horsepower and more range than the current Cooper SE. And, there's no word yet on whether the line-up will include versions powered by an internal-combustion engine for buyers who are not interested in going electric. We've reached out to the company for more information, and we'll update this story if we learn more. It's clear that the next Hardtop’s proportions havenÂ’t significantly changed; it remains recognizable as a member of the Mini line-up, but designers have reimagined many key styling cues. Spy shots of a completely camouflage-free prototype taken in December 2021 reveal evolutionary updates made to the front end and a reimagined rear end characterized by angular lights connected by a black piece of trim. At first glance, it looks like the modern-day Mini is in for the biggest makeover since BMW rebooted the model at the turn of the millennium. More details about the next-generation Mini Hardtop will emerge in the coming months, and we expect to see the model make its debut before the end of 2022. It will later be joined by a four-door hatchback and a two-door convertible (Mini has confirmed it wonÂ’t leave the drop-top segment). Meanwhile, the company is sending off the current Hardtop by releasing a number of design-led limited-edition models. While the Hardtop stands proud as the car that MiniÂ’s image is pegged on, the segment of the market that it competes in is shrinking on a regular basis. Buyers prefer crossovers to hatchbacks, even across the pond. To that end, Mini is also working on the next-generation Countryman — which could be its biggest and most powerful model — and it announced plans to show a new crossover concept in 2022. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2024 Mini Hardtop, official spy shots View 23 Photos Green MINI Hatchback Electric