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Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

BMW sold 2.49 million BMW, Mini and Rolls-Royce vehicles in 2018

FRANKFURT — German carmaker BMW on Tuesday said it achieved record sales of 2.49 million BMW, Mini and Rolls-Royce vehicles last year. "BMW Group achieved record sales in 2018. 2.49 million vehicles mean the BMW Group is the world's leading premium automotive company for the 15th year running," Chief Executive Harald Krueger said. In 2017, BMW Group sold 2.46 million vehicles. Daimler has not yet released annual sales figures for Mercedes-Benz passenger cars, so it remains unclear whether BMW brand overtook Mercedes-Benz in terms of sales in 2018. Sales of BMW, Mini and Rolls-Royce cars were higher than Mercedes-Benz in 2017.

Mini hops on the rooftop tent craze

Among the many changes ushered in by the pandemic year, has been an explosion in the popularity of camping. But even more so than camping trailers and RVs, rooftop automobile tents seem to be having their moment. Everyone, it seems, suddenly wants to sleep on the roof of their car. Most often, we see these tents perched atop some tricked-out overlanding rig or at the very least, a factory offroader like the Land Rover Defender or Ford Bronco. But how about a more earth-friendly option? Like, say, getting back to nature in a battery-powered Mini? Both the battery-powered Mini Cooper SE and the plug-in hybrid Mini Countryman SE offer roof rails, a key foundation for a rooftop tent. Taking advantage of that feature, Mini offers two different rooftop tents as factory accessories, as seen here. Unfortunately, as of now, they're only available in Europe. The intrepid nature-lovers better not go too far from civilization in the Cooper SE, since it has just 110 miles of range (according to the EPA) — although Mini optimistically suggests that many campgrounds now have EV charging points, so you can power up while winding down. For its part, the plug-in hybrid Countryman SE claims 17 miles of EV range before the gasoline engine fires up. Should the rooftop tent craze continue even after people once again feel safe checking into a Ritz-Carlton, it would be great to see more offerings that are designed for smaller host vehicles. After all, eco-friendly cars would seem to be thematically aligned with the nature appreciation that's inherently a part of camping. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.