2012 Mini Cooper Countryman S All4 // Premium Package // Xenon // Harman Kardon on 2040-cars

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Mini Clubvan axed after just 50 sales

Well, that didn't last long. According to Green Car Reports, Mini has discontinued the Clubvan from its model range in the United States.
Nathalie Bauters, Mini's US communications manager, cited "relatively low demand and the effect of an excessive 25-percent tax on vehicles for commercial use (known as 'the Chicken Tax')" as the key reasons for axing the Clubman from our market, GCR reports. The 2013 Clubvan launched in the US earlier this year, and to date roughly 50 examples have been sold.
The Clubvan, based on the Clubman model, features a flat load floor behind the two front seats, with blacked-out (well, body-colored) side windows. This nifty little cargo wagon could carry up to 33 cubic feet of goods, which while useful, pales in comparison to more capacious offerings like the Ford Transit Connect van.

2021 Mini lineup includes some more equipment and some lower prices

Mini has played the unusual triple for its 2021 model-year lineup: Design revisions, more equipment, and lower prices on a number of models. Two full-body exterior colors, Emerald Gray Metallic and Melting Silver Metallic, won't make the new year. After a hiatus, the six-speed manual transmission returns on eight trims from the Cooper two-door hardtop to the front-wheel drive Cooper S Clubman. It's a third shifting possibility alongside the seven-speed dual-clutch automatic and the eight-speed Steptronic automatic. The hardtops and convertibles were refreshed for last year, so they'll carry on with that momentum. One feature change comes to the mid-grade Signature Trim, which can add 6.5-inch touchscreen nav and Apple CarPlay, and a digital instrument cluster as options. The top Iconic trim makes the digital cluster standard. The Oxford Edition trim holds the line at $19,750 before an $850 destination fee, for a total of $20,600, same as 2020. Mini's made the Oxford available to everyone, not only the recent students and military personnel that began as the exclusive buyer base. Not only are there no price increases among the hardtop and convertible ranges, seven models get $1,000 price reductions. Pricing for 2021 and the difference compared to 2020 is: Hardtop 2 Door Oxford Edition: $20,600 (No change) Cooper: $23,250 ($1,000 lower) Cooper S: $27,250 ($1,000 lower) Cooper SE: $30,750 (No change) John Cooper Works: $33,250 ($1,000 lower) John Cooper Works GP: $45,750 Hardtop 4 Door Oxford Edition: $21,600 (No change) Cooper: $24,250 ($1,000 lower) Cooper S: $28,250 ($1,000 lower) Convertible Cooper: $28,250 ($1,000 lower) Cooper S: $32,250 ($1,000 lower) Sidewalk Edition: $39,250 John Cooper Works: $39,250 (No change) The Clubman got a makeover for this year plus a more powerful John Cooper Works Clubman with 301 horsepower. The sole change here is a 6.5-inch touchscreen navigation unit included on the middle Signature trim. Prices for the 2021 Clubman are: S: $30,750 ($1,000 lower) S ALL4: $33,750 (No change) John Cooper Works ALL4: $40,350 ($100 higher) The big-selling Countryman does almost 40% of U.S. Mini business. Outside come redesigned LED headlights, new Union Jack taillights, LED fog lights on the base Cooper and Cooper S, and piano black trim in places like the light frames and door handles.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.