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Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.

2015 Mini John Cooper Works Hardtop First Drive [w/video]

In its previous iteration, the Mini John Cooper Works three-door was a bad little mother. It looked like an engorged puffer fish facing down a shark, sounded like squadron of hornets with even the tiniest provocation of the throttle, and turned corners like it was angry at them. It was hard riding and ill mannered in all sorts of daily driving situations, but supremely satisfying when used in the all-out-attack mode for which it was designed. I dug every minute I spent in one, when really concentrating on driving. (As a commuter or passenger, not so much.) It only took fifteen minutes of driving on the lilting, tree-lined roads outside of New Haven, CT, to realize that the 2015 Mini JCW Hardtop was a lot less pissed off. And with more power, refined ride quality, a better interior, and an available automatic transmission, a lot more suitable for a wide variety of drivers. The little hellion has matured. On that grownup tip, the first of the many '15 JCWs I sampled was fitted with a six-speed automatic transmission. Cue collective shocked gasp. I'll forgive you if you didn't know an auto was going to be available equipment on the JCW, as Mini product planners had to remind me that it had been offered for the first time on the model-year 2013 car. Even then, the manual trans saw an impressive 75-percent take rate, so it's not as if many of the auto-shifters made it to the street. That could change in this new generation, where the 6AT acquits itself quite well. Wheel-mounted paddles offer near immediate response to requested shifts, and programming for the sport setting causes gears to be held up to the top of the tach. The manual is far more engaging, even if the automatic is quicker than the human hand. The six-speed Getrag manual transmission is still the better option, even the car is two-tenths of a second slower to 60 miles per hour with it (6.1 vs. 5.9 seconds), and less fuel efficient in the city (23 vs. 25 miles per gallon). The manual uses a long-levered shifter that still feels positive going between gates, and a short-travel clutch that's got nice weight and an easy catch point. It also offers defeatable rev matching, smoothing out even very aggro downshifts. Mini measures the manual as slower than the auto, but I had a lot more fun using it to harness the increased power of the 2.0-liter turbo four-cylinder engine.

Mini Hardtop next generation shown in first official photos

Undermining the work of spy photographers around the world, Mini gave us our first official look at the next-generation Hardtop by publishing a series of photos that show the hatchback wearing full camouflage. While the finer design details remain hidden, the shots are revealing enough to provide a very decent idea of what to expect — and what not to expect — from the fourth generation of this British icon. What's immediately clear is that the next Hardtop looks like a Mini; or, at least, like the German reinvention of the Mini. Designers haven't significantly changed the hatchback's proportions, and they kept defining styling cues such as round headlights, a nearly flat roof panel, and vertical rear lights. One interesting detail is that the headlights are no longer integrated into the hood; the Mini seemingly loses its clamshell hood in favor of a more conventional unit that stops at about the same level as the A-pillars. Mini also mounted the door handles flush with the body. We're guessing more details will jump out when the camouflage come off, but we're expecting mostly evolutionary changes. "What you'll see in 2023 is that we've clearly modernized it by taking a big step — the biggest step in the last 20 years — but it will be unmistakably a Mini," said Mini boss Bernd Korber in December 2020. He added that the project's motto was "don't screw with an icon." Mini hopes to become an electric-only brand by the beginning of the 2030s, but we're not there yet. While the Hardtop draped in camouflage runs on batteries, gasoline-powered models will continue to be part of the range in many markets around the world. It's too early to provide technical details, but it's reasonable to assume that both the EV and the gasoline-sipping models will benefit from drivetrain improvements. Front-wheel-drive will continue to come standard, like it always has. Will the stick-shift survive? We're keeping our fingers crossed. More information about the next-generation Mini Hardtop will be released in the coming months, and the model is scheduled to make its debut in 2023. It's one of several new models the BMW-owned brand has in the pipeline. The next-generation Countryman is scheduled to enter production in 2023 as well, an electric high-performance John Cooper Works-branded model is on its way, and Mini pledged to release a crossover it described as "small" (which is highly relative, even for Mini) that will exclusively be offered with an electric powertrain.