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2025 Mini Cooper and Cooper S hit the gas, raise the price

Mini's "Power of Choice" smorgasbord — its mix of gas, diesel, PHEV, and battery-electric powertrains — grows with these, the gas-powered 2025 Mini Cooper and Mini Cooper S. For the U.S. market S trim, we'll get a turbocharged 2.0-liter four-cylinder engine making 201 horsepower and 221 pound-feet of torque, able to get the hotter hatch from zero to 60 miles per hour in 6.3 seconds. These numbers represent improvements of 21 hp and 15 lb-ft over today's Cooper S, and a 60-mph sprint that's 0.1 second faster. Mini's refusing to share output figures for the standard Cooper that will use the same engine with lower gumption, preferring to wait until closer to launch. Other markets will slot a base turbocharged three-cylinder engine into the lineup, that mill making 154 hp and 170 lb-ft of torque. The current turbocharged 1.5-liter three-cylinder in the base U.S.-market Mini makes 134 hp and 162 lb-ft, so buyers are in for improvements no matter what market they're in and which engines they get. Outside of powertrain, the primary points line up with what we saw on the 2025 Mini Cooper E and SE, albeit with a touch more ornamentation because this hatch doesn't pray to the god of ultimate aero. That's how you get tweaks like curved door handles, a hem of black cladding that trims the wheel arches, and more texture applied to the rear bumper insert. The LED headlights and LED matrix taillights feature three customizable signatures called Classic, Favoured, and JCW, so you can choose your own adventure for your carÂ’s outward appearance and welcome illumination. Those are the three theme names for configuration, too. There will be three available roof colors, the Favoured theme adding the option of a multi-hued roof with a three-color gradient. Down low, Mini plans to offer 17- and 18-inch aero wheels in the U.S. Our 16-inch wheels, like the three-cylinder, won't make it to the new model year, although other markets will get them. The cabin in the photo car possesses a little less razzle dazzle than the bright or patterned multi-tone textures seen in other reveal models. That can be addressed in the configurator with colors or with the optional Mini Experience Modes. The Modes use two projector units in the cabin ceiling to flash designs onto the instrument panel, as seen here. Relocating the gear selector to a steering column stalk has opened up space for the Wireless Charging Shelf 2.0 for smartphone charging.

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.

Mini 're-evaluating' relationship with Abby Wambach following DUI arrest

Mini USA is "re-evaluating" its relationship with former US Women's National Soccer Team star Abby Wambach after the 35-year-old was arrested for driving under the influence on Sunday morning. Wambach was just one of the athletes that joined Mini's recently launched "Defy Labels" campaign. She was driving a 2014 Land Rover Range Rover – not a Mini – at the time of the arrest. "We're obviously concerned about the alleged DUI attributed to Abby Wambach. This behavior is against the values we promote as an organization and the safety of everyone on the road is a priority here at Mini," the company said in an official statement obtained by Automotive News. "Because of this, we are re-evaluating her association with the brand and are pulling content that individually features Abby from our marketing. We will continue to assess the situation and weigh our options." Wambach was arrested in Portland, OR after running a red light in her Range Rover. Her blood alcohol content was not released by the Portland Police Bureau, although she was described as "polite and courteous" throughout the affair, according to a statement. You can see the Super Bowl ad featuring Wambach below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.