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BMW, Sixt carsharing making money most places

The DriveNow carsharing service, which is a partnership between BMW and Sixt, is growing quite rapidly. "We've been surprised about the explosion of new subscriptions, which has helped boost revenue," says Sixt CEO Erich Sixt. The number of DriveNow users has increased from 215,000 at the end of last year to 300,000 today. Sixt says that DriveNow has been profitable in cities in which it has been established for over a year. Perhaps encouraged by its unexpected success, DriveNow is set to expand even further. The service is currently available in five German cities, as well as in San Francisco, California, and the involved parties are considering a five-year plan to expand to 25 more cities in Europe and the US. Still, Sixt expects DriveNow to report a "small-to-medium, single-digit" loss for this year, according to Sixt CFO Julian zu Putlitz. It's no big deal, just the result of startup costs in new areas. Sixt, which is Germany's largest car rental company, also reported that its own second-quarter income rose 12 percent to $37.7 million, while sales rose 7.6 percent to $585.78 million. DriveNow uses a membership and pay-per-minute model that allows customers to rent BMW and Mini vehicles as they need them. The service also acts as a way to let potential customers try out the vehicles and familiarize themselves with the brands before they buy cars of their own at some point. Depending on the location, DriveNow's fleet includes the BMW 1 Series, ActiveE and X1, as well as several Mini vehicles like the Cooper, Clubman and Countryman. Featured Gallery 2012 BMW ActiveE: First Drive View 31 Photos News Source: BloombergImage Credit: Copyright 2014 AOL Green BMW MINI car sharing profit revenue drivenow sixt

Mini Countryman Park Lane looks classy in Earl Grey

Wade through the very, very thick fluff of the press release that announces its entry into the premium compact market (see below for what we consider to be particularly artful prose in the presser), and you'll see that this is the first special edition Mini Countryman the British-born, German-owned brand has so far released. The Mini Countryman Park Lane is painted up in a striking shade of Earl Grey metallic (clever, boys) with contrasting Oak Red roof and accents. And, while it's possible to design a Mini of your very own with a seemingly endless array of colors, stripes and badges inside and out using the online configurator, the Park Lane is one of the classier jobs we've seen from the factory. For those keeping track, Park Lane refers to a street in the London borough of Mayfair, and this is the third special-edition vehicle from Mini that wears the name. See it in high-resolution above and below, and don't forget to read the press release below for a chuckle or two. Related Video: All-round talent with individual style: the MINI Countryman Park Lane. 03.03.2015 MINI Countryman Park Lane. Munich. Bold athletic flair and supreme versatility define the character of the MINI Countryman. As the first MINI with four doors, a large tailgate, five seats and optional all-wheel drive, it took on the role of an irresistible front-line force from the very outset - both in the conquest of additional target groups for the British premium brand and in the area of off-road driving. Its irrepressible forward thrust and flexibility are now expressed even more strikingly in an exclusive edition model. The MINI Countryman Park Lane sees its world premiere at the Geneva International Motor Show in March 2015. It will be available worldwide in up to four engine variants from July 2015. The MINI Countryman has enabled the brand to establish a secure standing in the premium compact segment. Unmistakable design, premium quality, an interior concept of exemplary versatility and typical MINI driving fun both on and off the road go together to create an overall package that is unique in this category of vehicle, meeting the multi-faceted mobility needs of demanding target groups in urban traffic and beyond. In this way the MINI Countryman has successfully asserted itself as an all-round talent with individual style. For the first time, this special status within the competitive environment is now underscored with an edition model.

Mini Hardtop next generation shown in first official photos

Undermining the work of spy photographers around the world, Mini gave us our first official look at the next-generation Hardtop by publishing a series of photos that show the hatchback wearing full camouflage. While the finer design details remain hidden, the shots are revealing enough to provide a very decent idea of what to expect — and what not to expect — from the fourth generation of this British icon. What's immediately clear is that the next Hardtop looks like a Mini; or, at least, like the German reinvention of the Mini. Designers haven't significantly changed the hatchback's proportions, and they kept defining styling cues such as round headlights, a nearly flat roof panel, and vertical rear lights. One interesting detail is that the headlights are no longer integrated into the hood; the Mini seemingly loses its clamshell hood in favor of a more conventional unit that stops at about the same level as the A-pillars. Mini also mounted the door handles flush with the body. We're guessing more details will jump out when the camouflage come off, but we're expecting mostly evolutionary changes. "What you'll see in 2023 is that we've clearly modernized it by taking a big step — the biggest step in the last 20 years — but it will be unmistakably a Mini," said Mini boss Bernd Korber in December 2020. He added that the project's motto was "don't screw with an icon." Mini hopes to become an electric-only brand by the beginning of the 2030s, but we're not there yet. While the Hardtop draped in camouflage runs on batteries, gasoline-powered models will continue to be part of the range in many markets around the world. It's too early to provide technical details, but it's reasonable to assume that both the EV and the gasoline-sipping models will benefit from drivetrain improvements. Front-wheel-drive will continue to come standard, like it always has. Will the stick-shift survive? We're keeping our fingers crossed. More information about the next-generation Mini Hardtop will be released in the coming months, and the model is scheduled to make its debut in 2023. It's one of several new models the BMW-owned brand has in the pipeline. The next-generation Countryman is scheduled to enter production in 2023 as well, an electric high-performance John Cooper Works-branded model is on its way, and Mini pledged to release a crossover it described as "small" (which is highly relative, even for Mini) that will exclusively be offered with an electric powertrain.