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Mini lineup could expand to include up to 10 models, still no hope for Rocketman

During an event in Ponce, Puerto Rico last week where Mini introduced members of the media to the 2013 Paceman and John Cooper Works GP, product planners discussed that the brand's lineup could expand to eventually include up to 10 bodystyles. Currently, the Mini range consists of seven models: the Hardtop, Clubman, Convertible, Countryman, Coupe, Roadster and Paceman.
Speaking to members of the media, David Duncan, Mini USA sales manager, said that these new models could fall into a range of niches - "any segment that makes sense for a small car." No specific vehicle classes were discussed, but Duncan stated that the possibilities are endless, "as long as we're the smallest player in any segment."
Well, nearly endless. We've been hoping that Mini would re-think its decision to nix plans to create a vehicle smaller than the Hardtop - a notion previewed by the excellent Rocketman concept (shown above) from the 2011 Geneva Motor Show - but the automaker once again stated that this is absolutely off the table. In order to create a vehicle of the Rocketman's size, a completely new platform would have to be engineered (that's expensive), and while Mini has looked into acquiring existing architecture from another brand, parent company BMW has reportedly put the kibosh on such an act. If a Rocketman is ever to be born, BMW/Mini will do it on its own, and right now, that simply isn't in the cards.

2021 Mini Countryman spied wearing a subtle change of clothes

Mini isn’t taking its crossover lineup anywhere but forward these days, and a facelift for the tall Countryman appears to be next in line. We got details for the hot JCW version of the Countryman a couple of months back, but a mid-cycle refresh is on the docket for the regular version now. Spy photos of the refreshed Countryman show all the exterior changes will be coming to the front and rear portions of the car. Everything else about the long and wide Mini is staying the same, but we could see some interior improvements in the name of technology. As for whatÂ’s visible through the camouflage, the Countryman doesnÂ’t appear to be going through anything radical in the front or back. The grille looks like itÂ’s taking on the same shape as the current Countryman. However, a few minor changes to the lower front bumper are noticeable. Mini looks to be changing up the vents/intake design down there. We donÂ’t mind the carÂ’s current design, but this doesnÂ’t seem to be changing much anyway. The most obvious change out back is the carÂ’s taillight design. ItÂ’s a different pattern on the curvy red light element, but itÂ’s not a Union Jack flag. Perhaps Mini will ultimately tack the Union Jack on it, but this prototype doesnÂ’t wear the British pride on its hindquarters.  Perhaps the big takeaway here is more about the lack of changes Mini appears to have in store. WeÂ’ll be hoping the upgrade is heavy on tech and new features rather than actual design changes. The Countryman went through a radical (large) rebirth for the 2017 model year, but hasnÂ’t exactly lit the world on fire with sales since. Last year was the modelÂ’s best year since 2014, but itÂ’s still behind the modelÂ’s all-time best-selling years. WeÂ’ll expect this light refresh to hit us for the 2021 Countryman, so a reveal sometime next year is likely.

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.