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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Mini is sending some buyers a car-sized puzzle to apologize for delivery delays

The ongoing chip shortage has wreaked havoc on automotive supply chains around the world, causing a diverse selection of side effects including long delivery delays. Mini has found a clever way for some of its customers to pass the time: It's sending them a giant Mini puzzle. Created by advertising agency Pereira O'Dell, the puzzle's full name is the "we're-working-hard-to-get-you-your-car, waiting-is-the-worst, in-the-meantime-happy-puzzling Mini puzzle." It sounds like the company has created several designs, though the only image it published shows a red hatchback with white stripes on a red background. It's huge; the dimensions weren't published, but it looks like it takes up a car-sized spot in a garage. The pieces look relatively big, but completing the puzzle will likely require several days of trial and error. Mini notes that not every buyer who is waiting to take delivery of one of its cars will receive a life-sized puzzle; only "select new customers" will get one. It's sending normal-sized puzzles to some of its other customers, however. There's no word on how recipients are selected. Delays have plagued nearly every carmaker in the past few months, so Mini isn't alone. The company has temporarily stopped building cars equipped with a manual transmission to simplify its range. While it hasn't revealed precisely how long customers need to wait before taking delivery, its consumer website warns that "due to increased customer demand, production availability of model year 2023 Mini models is limited." It adds that the estimated delivery time for custom-built orders varies "depending on trims, packages, options, and location." Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2020 Mini John Cooper Works Clubman, Countryman crack 300 horsepower

Mini got our attention a few months ago when it announced the upcoming Mini John Cooper Works GP would get over 300 horsepower. But apparently Mini's ultimate hot hatch isn't the only car getting a major power infusion, as the company announced the 2020 Mini John Cooper Works Clubman and Countryman are both getting 300-horsepower engines. Specifically, they'll make 301 horsepower each along with 331 pound-feet of torque from a revised 2.0-liter inline-four. That engine features a stronger crankshaft, new pistons and rods and a lower compression ratio to handle extra boost. All the power is sent through a standard all-wheel-drive system that comes with a mechanical limited-slip differential up front. Like past all-wheel-drive Minis, the system mainly operates in front-drive mode until slippage is detected, at which point power goes to the rear. The all-wheel-drive system has been beefed up with stronger gears and rear axles. Launch control is a standard feature, too. Also standard, a bit disappointingly, is an eight-speed automatic transmission. No manual will be offered on these models. Hopefully manuals will still be offered on later JCW Hardtop and Convertible models. These engine and drivetrain changes help the Clubman and Countryman improve their 0-to-60 mph times by about 1.5 seconds. The Clubman now gets to 60 mph in 4.9 seconds, and the Countryman in 5.1 seconds. Both Minis are the first to be given a 155-mph electronic speed limiter, too. Previous models didn't have enough power to reach that mark. Mini John Cooper Works Countryman View 4 Photos Mini also made some upgrades in the handling and stopping departments. Both models get additional chassis bracing along with small suspension revisions. A package with electronically adjustable shocks is available. The rear brakes now feature fixed four-piston calipers. Front brake rotors are 14.2 inches in diameter, while the rears are 13 inches. Despite these major mechanical upgrades, visual changes are extremely subtle. The Clubman has a different main grille insert and the new Union Jack taillights, but the Countryman is effectively identical to the current model. The interiors on each are basically unchanged as well. Pricing and availability have not been announced yet. Since large portions of the vehicles are shared with the current model, we would expect to see them go on sale at least within the year, possibly in the next few months. Prices likely won't change too much from the current model year.