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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

2017 MINI Model Year Preview and Updates

The team at MINI, BMW's small car subsidiary, is taking its minimalist approach to motoring and – with the launch of the all-new Countryman (pictured above) – maximizing it. Built atop the same basic architecture as BMW's X1 crossover, the newest Countryman is larger in every dimension than its predecessor. And with the stretch, it becomes fully competitive in both space and performance (at least in Cooper S guise) with virtually all of its competition, including Audi's Q3, BMW's own X1 and Mercedes' GLA. Beyond the new crossover, for 2017 it's a proliferation of John Cooper Works performance models and the intro of Mini's first plug-in hybrid. It, too, plugs into the new Countryman, and is on showrooms in June, 2017. Finally, don't forget the countless ways you can personalize your Mini – or the countless costs when you've added that personalization to the window sticker. MINI HARDTOP: Mini's Media package is now standard on all Hardtops, while some packages previously standard – such as Mini Driving modes and Excitement lighting – are now optional within package groups. CLUBMAN: A high-performance John Cooper Works Clubman is where, according to MINI, 'race-inspired performance meets grown-up motoring'. It is also the first Mini to combine a JCW performance pack with Mini's ALL4 all-wheel drive. CONVERTIBLE: All-new in 2016, the new model year brings another application of John Cooper Works performance. This is the same 228 horsepower available in other JCW models; with the top dropped, however, it feels much faster. COUNTRYMAN: To hear Mini tell it, this is the biggest, most adventurous Mini ever. As noted, it's a stretched variant – in every direction – of its predecessor, and with the larger size comes more refinement. Also noteworthy: All trims and drivetrains include an expansive menu of standard equipment. Cooper and Cooper S versions are on showrooms in March 2017, while the plug-in hybrid – Mini's first in the US – arrives in June.

Mini boss contradicts reports on production Superleggera, says Minor unlikely

Mini has added to our green-beer-induced hangover with some disappointing news. The Mini Superleggera Vision Concept is not quite as confirmed as we had been led to believe. And making matters worse, the same high-ranking source that put the kibosh on confirmation of the stylish two-seater said he "doesn't see" a mini Mini. Mini boss Peter Schwarzenbauer contradicted yesterday's report in an interview with Automotive News, although he certainly doesn't oppose the idea of the Superleggera Vision. "I cannot confirm that it has been approved yet," Schwarzenbauer told AN, adding that it'd be a "great addition to the Mini range" and that he's "still pushing" for it to arrive in dealerships. That's good news for fans of yesterday's report. Schwarzenbauer is less of a fan of a small, entry-level mini Mini, based on the Rocketman Concept. "I don't see a smaller car than the current one," the exec said. It's long been rumored that Mini was readying a smaller, budget model that was more in line with the original Austin and Morris Minis, rather than the premium sub-compact model that BMW has been selling for the past 13 years. The company has even, allegedly, been in cahoots with Toyota to develop the new compact model. We reported as recently as January that the Anglo-Teutonic outfit and its Japanese partners would develop an entirely new platform for the Minor, although that certainly doesn't seem to be the case now. How do you feel about this? Does Mini need to get back to its roots with the affordable, Rocketman-based Minor, or should it keep on doing what it's doing? What about the Superleggera Vision Concept? Should Mini add it as a successor to the short-lived Roadster? Have your say in Comments. Related Video: