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Mini Coopers make the best Pac-Man ghosts in Pixels movie trailer

The concept of fighting off real-world incarnations of classic arcade game characters out to destroy the Earth sounds like a rejected idea for an SNL Digital Short. But it's coming to theaters this summer in a film called Pixels starring Adam Sandler and Kevin James. Based on the trailer, it seems the premise of the film is that aliens receive a message from Earth and decide to fight back with vintage arcade characters, including ones from Space Invaders, Q*bert and Donkey Kong. To defeat these baddies, Sandler and Co must beat them in the style of their respective games. When it comes time to take out the giant glowing-yellow Pac-Man, their plan includes outfitting a quartet of Mini Cooper S models as the ghosts. Squint at the cars' license plates to spot a subtle, visual joke. They are called Inky, Pinky, Blinky and Clyde – the nicknames of the enemies in the arcade. While it could be argued that Sandler and James haven't quite been at the top of their games recently, the story here appears to boil down to Ghostbusters with video games, which could work purely on a nostalgic level if it's properly handled. Check out the trailer to spot even more vintage arcade references.

Will the Mini John Cooper Works GP get an electric sidekick?

Mini will beat most of its rivals to the burgeoning electric hot hatch segment by releasing a battery-powered variant of the John Cooper Works GP, according to a recent report. If the rumor is accurate, the British brand's second series-produced electric car will also become one of the quickest models it has ever put its name on. Enthusiast website Motoring File spotted what looks suspiciously like an electric John Cooper Works GP testing in Germany, and unnamed sources who are allegedly familiar with the company's plans confirmed the model is currently being evaluated. None of the insiders said the model has been confirmed for production, however. It's too early to tell what will power the electric GP, or how closely it will be related to the Cooper SE. We're curious to find out how Mini will offset the battery's weight; the gasoline-powered GP (pictured) tips the scale at 2,855 pounds, while the SE weighs in at 3,153 pounds. Granted, a generous amount of instant torque can help the hatchback overcome its extra pounds, but masking it on a twisty road will require serious chassis wizardry. If the rumor is true, we'll learn more about Mini's next electric model in the coming months. It might arrive in showrooms in 2022, likely priced above $50,000 and possibly as a limited-edition model. For context, the existing GP is limited to 3,000 units worldwide, and pricing starts at $45,750. Mini made its commitment to electrification clear when it pegged its future on crossovers, the Chinese market, and electric cars. It confirmed it's developing an electric crossover that will be about as big as the Countryman, and it stressed electrification will spread across its range in the coming years. It's not planning on ditching gasoline- and diesel-powered engines soon, though; it wants to give customers what it calls the power of choice. Who else is in the game? Electrification still hasn't reached hot hatch land, and Mini's rumored electric GP would be one of the first cars of its kind. Volkswagen has often hinted it wants to build a spicier version of the Golf-sized ID.3 sold in Europe, but we haven't seen the model yet; the firm is understandably allocating its resources to ramping up production of volume-oriented models, like the ID.4 crossover. Across the pond, Renault transformed the humble Zoe into a 460-horsepower, four-wheel drive superhatch in 2017, but the project fizzled before it spawned a production car.

Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric