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Mini reveals Untold, Resolute and Untamed special editions for 2023

Mini is aggressively stepping into the world of special editions for its 2023 model year lineup, and it’s revealing three of them today. They include the Untold Edition, Resolute Edition and Untamed Edition. Not all special editions are available on all models, but every model gets at least one special edition To our delight, all of these models are legitimately interesting in their appearance, so letÂ’s dive right into it. Mini Untold Edition The Untold Edition is specifically for the Clubman, and you can spec it on the modelÂ’s performance trims, including the S, S All4 and John Cooper Works. ItÂ’s the flashiest of the three special editions, and much of that can be attributed to the 18-inch “Refined Brass” and black two-tone wheels. This wheel is exclusive to the Untold Edition, and itÂ’s bound to turn heads. The exterior is done in Sage Green paint, but Mini has done something a little special to further separate the exterior from normal Clubmans by color-matching the plastic cladding to the exterior paint. This is done by dyeing it during production, and it visually lowers the ride height by giving the whole car a generally uniform color. Other trim pieces are done in either “Refined Brass” or glossy black to give a premium and sinister look. You get some intriguing hood and roof stripes, and the side scuttles are 3-D-printed with a unique pattern. Mini attacks the interior by installing leather seats in a paint-matching Sage Green with contrasting seams and piping. YouÂ’ll see Sage Green accents on the dash, and the air vents mimic exterior trim in Refined Brass. YouÂ’ll find “Untold Edition” logos in a few different places, like the steering wheel and side sills. The Mini Cooper S Clubman Untold Edition starts at $42,500. ItÂ’s based on the top-rung Iconic trim (just like the other special editions announced today), which means it comes loaded with most any option you might want. If you desire the JCW version, the price jumps to $49,750. Mini is allowing you to spec these special editions by just adding a separate option package onto the car. For example, a regular Clubman S is made into an Untold Edition via a $2,250 package. Mini Resolute Edition The Resolute Edition can be applied to the widest range of Minis, including the Cooper S Hardtop 2 Door, Cooper S Hardtop 4 Door, Cooper S Convertible and Cooper SE. Yes, this is the one you can get if you want the electric Mini SE.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Mini and John Cooper Works floating hub caps are factory fresh accessories

Much of the allure of a Mini is tied to its iconic style and design. Beyond the legendary shape of the Mini Cooper, the company is heavy into unique details that celebrate the brand's heritage. Features such as Union Jack taillamps scream, "Look, I'm British!" while a new accessory inches even closer to the nose and says, "Look, I'm a Mini!" Literally, these new self-leveling hub caps read, "MINI" or "John Cooper Works."  Floating, or self-leveling, hub caps are not new, but they're new to the Mini Original Accessory store. For those who are unaware, these items use weights in the front of the center cap and a "flexible connection to the wheel hub extension" to keep the outermost part of the cap in one position. That position keeps whatever script is written on the cap horizontal and visible to all onlookers.  Mini says the standard wheel covers are easily removed and can quickly be changed out for these floating caps. The Mini cap takes uses a simple black background with chrome trim and script while the John Cooper Works caps have a black background, red outline, and silver, black, and red logo in the center. Both options are available for order at Mini dealerships, Mini partners, or at Mini's online shop for about $78 (Mini) or $93 (JCW). Auto News Design/Style MINI Parts and Accessories Performance