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Mini JCW E PROtotype is a full-fat electric John Cooper Works

Mini has been revealing or teasing or launching variants of its all-new lineup since last September. It's not too much yet, but there's a lot of Mini going on. Here's the latest, the camouflaged Mini Cooper JCW E Prototype that will make its public debut at the Goodwood Festival of Speed for a run up the hill, introduced to us six weeks after Mini showed us a camouflaged internal-combustion Cooper JCW. And, if you'll remember, Mini showed an electric version of the new Cooper SE JCW last December. This JCW is going to rock more juice down electric avenue, though, the automaker saying there's an "advanced electric powertrain ... with cutting-edge technology" hiding under the skin. The expectation is that the JCW E will use the same 54.2-kWh battery as in other Minis, but its front-mounted motor will make more than the 215 horsepower and 253 pound-feet of torque applied to the Cooper SE and Cooper SE JCW. Brand execs told Autocar that engineers worked to maintain a "go-kart feeling," imparting similar sensations to the gas-powered JCW, the electric version's greater weight getting necessitating larger wheels and wider tires to improve grip. A stiffer suspension and larger brakes should also be involved. And although the new architecture can support a dual-motor powertrain, there seems little chance of that happening.     Same as the gas-powered Mini, the red and white camo is an homage to the red and white color schemes used in the 1960s for Minis in motorsports. The "37" logo commemorates the #37 Mini Cooper winning the 1964 Rallye Monte Carlo. Across the windshield, "Bulldog Racing" touts the team that won its class in this year's Nurburgring 24-Hour race with a new camo'ed Mini.  After the Mini JCW E's Prototype's run up the hill next weekend, the automaker says the global reveal comes in autumn this year.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini previews an electric crossover to be revealed soon

In a dense press release about its upcoming design language (called "Charismatic Simplicity"), Mini provided an odd-looking but somewhat useful teaser of a new electric crossover SUV. It didn't name it, and all it said specifically about it was that it's "the concept study of a – fully electrically powered – crossover model for the premium small-car segment." That fits the description of one of two new crossovers that will be sold alongside the next-generation Countryman. The photo provides a silhouette of the crossover from the front three-quarter perspective, as well as the uncovered front fender of the same vehicle in the corner. It does have the familiar boxy Mini shape, and it seems to have some sort of roof platform fitted. The mirrors look like little rounded rectangles, which matches what we've seen in spy photos of the Countryman. That exposed fender seems to reveal the most about the crossover. The flares have a sort of trapezoidal shape, which is continued into the sheetmetal. The actual wheel openings are a little more rounded. The crisper angles also show up in the way the headlight fits to the fender. While the press release that accompanied this teaser is full of fluffy language, there are some more specific and helpful details about what we will see in this model and other new Minis. On the outside, the Union Jack taillights will remain a key feature. Inside, Mini is focusing on more sustainable materials, so it's dropping real leather and aiming to eliminate as much chrome as possible. It will also feature a circular display in the middle for infotainment, though some physical switch gear will remain. This crossover will be revealed next month. It will also showcase the new platform that Mini designed with electric powertrains in mind, unlike the current Mini Cooper SE Hardtop, which adapts a battery and motor to fit an older internal combustion car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.