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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

2025 Mini Cooper interior reveals minimalist retro design, massive circular screen

Mini just dropped a teaser for its 2025 Cooper, and it’s all about the new interior. And while Mini might be calling this a teaser, itÂ’s essentially a full, visual reveal of the new CooperÂ’s insides. The changes and updates are everywhere, as this new Mini shares practically nothing with the outgoing model. Its new centerpiece is a massive, circular display that appears to be showing off new infotainment system software. All of your vital information is housed within this huge screen. We can see the gear selection, electric range, power meter, navigation hub and media player all in the middle and top half of the screen. On the bottom corners are temperature control dials, and in the bottom middle is a row of shortcut icons that will presumably pull up larger menus of those items. The traditional instrument cluster is gone, but Mini has integrated a pop-up glass HUD display in its place, so youÂ’ll thankfully still have a lot of the important items right in front of your face. Just below the center screen is what Mini calls the “toggle bar.” It houses switches and knobs for things like selecting a gear, turning the car on and off and the various drive modes. Quick toggles for the defrosters and the hazards sit here, too. Interestingly, the steering wheel has more buttons than the center console, and the steering wheel itself is a new design. YouÂ’ll notice the strap-like third bottom “spoke” of the wheel and the ultra-chunky top part of the wheel — Mini says itÂ’s smaller in diameter than the current wheel, too. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Minimalism dominates the rest of the interior. The dashboard is simple with a basic upswept look, but itÂ’s augmented with fancy lights and animations that play through the fabric. Mini designed a horizontal air vent that integrates beautifully with the new dash, too. As for the doors, the materials look upscale and the armrest looks comfortable. We canÂ’t see the whole center console, but a pair of USB Type-C charge ports are positioned up front with a wireless phone charger right there, too. A pair of cupholders sit aft of this, and thereÂ’s no BMW iDrive knob to be seen.  As you can see from the video (above) where the original Mini interior morphs into the new one, the designersÂ’ inspiration for the 2025 model is fairly clear. Pare back, and bring the retro vibes in a digital way.