2015 Mini Cooper S on 2040-cars

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Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric

BMW Group announces an armada of EVs that includes the full Mini range

BMW plans to significantly increase the number of electric cars in its range during the 2020s. It outlined plans to launch several battery-powered models, including M cars, and transform Mini into an EV-only brand by 2030. In the medium-term future, the firm's lineup will include electric variants of the 5 Series, the 7 Series, and the X1, though they will likely be based on the next-generation cars, not on the models currently found in showrooms. They'll join the i4 — a 3 Series-sized sedan with a fastback-like design — and the iX crossover in the lineup. BMW hopes to have at least one electric model representing it in about 90% of its current market segments by 2023, and it realistically expects that EVs will account for approximately 50% of its global sales by 2030. Beyond 2025, the Munich-based firm will align its range with a new strategy it calls Neue Klasse, a name borrowed from a series of enthusiast-friendly sedans and coupes sold during the 1960s and the 1970s; the 2002 is arguably the best-known Neue Klasse model. Fast-forward to the 2020s, and the designation will denote cars built with a new IT and software architecture, powered by new-generation electric technology, and designed to be sustainable. EVs shaped by the Neue Klasse approach to design will be positioned in many market segments, ranging from mass-produced cars (like the 1 Series hatchback sold in Europe) to high-performance M models. Most will be powered exclusively by batteries, but some will be available with a hydrogen-electric powertrain. Highly automated driving technology will be available, too, though BMW stressed its EVs will be enjoyable to drive. Crucially, the firm plans to increase its annual revenue by offering configurable and bookable features available during a car's entire life cycle; think of this system as an a la carte menu for cars. If you buy a used 2027 5 Series in 2031, for example, you'll theoretically have the ability to configure it with many of the options and features you want even if it wasn't ordered new with them. Some might even be enabled for a pre-determined amount of time. You might not need heated seats if you live in Tucson, but you might want them for a weekend if you're going skiing. What about Mini? Confirming a wave of recent rumors, BMW-owned Mini will exclusively sell electric cars in less than a decade.

Meet Vini, the V8-powered second-generation Mini Hardtop

There are several ways to extract horsepower from a Mini Hardtop, and most are far more straight-forward than squeezing a V8 engine under the clamshell hood. And yet, at the request of a client, England-based EDM Racing is well into the process of doubling the retro-styled hatchback's cylinder count while making it rear-wheel drive. Amusingly called Vini, the V8-powered Mini started life as a 2007 Cooper S. It had a little over 100,000 miles on its odometer when David Power, the managing director of suspension bushing expert Powerflex, instructed EDM Racing to prepare it for an improbable engine swap. As mechanics stripped it to the bare metal, Power sourced a 4.0-liter, 415-horsepower V8 and a matching seven-speed automatic transmission from an E92-generation BMW M3 and began figuring out how to make it fit into a city-friendly hatchback delivered new with a 172-horsepower, 1.6-liter four-cylinder engine. Installing the new drivetrain directly behind the front seats would have likely been the easiest solution from a packaging standpoint, but the team decided to keep the front-engined layout. The conversion consequently required chopping out significant chunks of the Hardtop's firewall and floor, so EDM Racing started by designing and welding in a roll cage to maintain the car's structural integrity. The firm then installed modified front and rear subframes from a Subaru Impreza to keep the four wheels in their original position, or as close to it as possible. Power stressed he wants Vini to look nearly stock, especially when it comes to its track width, meaning punching out the wheel arches Renault 5 Turbo-style was out of the question.  The V8 fits surprisingly well in the Mini's engine bay, and it keeps the car's weight distribution in check. Power originally considered using a Subaru-built flat-four or a straight-six from an earlier M3, but both would have put too much weight ahead of the front wheels. Installing the automatic transmission was more difficult, however. "Making it all work in an OEM fashion will be a challenge for sure, but no more so than the most galling part of the project so far: Chopping out a transmission tunnel wide enough to accept the Getrag. I was aware of the dangers associated with cutting too much away and removing integral strength from the shell in the process, hence why we tackled the job in set stages and with the cage [installed]," EDM Racing's Elliott Dunmore explained.