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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini Clubvan axed after just 50 sales

Well, that didn't last long. According to Green Car Reports, Mini has discontinued the Clubvan from its model range in the United States.
Nathalie Bauters, Mini's US communications manager, cited "relatively low demand and the effect of an excessive 25-percent tax on vehicles for commercial use (known as 'the Chicken Tax')" as the key reasons for axing the Clubman from our market, GCR reports. The 2013 Clubvan launched in the US earlier this year, and to date roughly 50 examples have been sold.
The Clubvan, based on the Clubman model, features a flat load floor behind the two front seats, with blacked-out (well, body-colored) side windows. This nifty little cargo wagon could carry up to 33 cubic feet of goods, which while useful, pales in comparison to more capacious offerings like the Ford Transit Connect van.

Munich Motor Show recap | Autoblog Podcast #797

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Joel Stocksdale. Joel just returned from attending the Munich Motor Show, and our editors do a roundup of the news from the event, including an eventual baby G-Wagen, Cupra DarkRebel, VW ID. GTI, BMW Vision Neue Klasse, Mercedes CLA concept and some new electric Minis. They also discuss the general vibe of the show. Joel has also been driving the refreshed VW ID.4 and the new ID.7. Finally, Greg interviews Rod Alberts, the executive director of the Detroit Auto Show with a preview for next week. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #797 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2023 Munich Motor Show Mercedes baby G-Wagen is in the works, CEO confirms Cupra DarkRebel is a striking shooting brake concept VW ID. GTI Concept is an electric hot hatch and it's headed to production VW ID. GTI has lines that connect it to ... an Oldsmobile BMW Vision Neue Klasse revealed with stunning design, huge EV improvements Mercedes-Benz Concept CLA Class is huge tech in a small, bright package 2025 Mini Cooper E and SE fully revamped and revealed at Munich Motor Show 2025 Mini Countryman goes electric, gets bigger at Munich Motor Show Cars we're driving 2024 VW ID.4 2024 VW ID.7 Interview with Rod Alberts, Executive Director of the North American International Auto Show Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts Detroit Auto Show BMW Mercedes-Benz MINI Volkswagen Electric Luxury Performance Munich Auto Show Cupra Podcasts