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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Coming Mini Countryman JCW shows itself with new design and new logo

Mini clued us in that there'd be a John Cooper Works version of the all-new Countryman unveiled around the Munich Auto Show. We didn't get images of the go-faster Mini until now, Mini posting two exterior shots and two interior shots to its Instagram channel. As usual, Mini's made a number of subtle changes to the JCW that the average driver might not notice, but which brand fans and car spotters will quickly catch. The upper grille on the Countryman JCW is not only a different mesh pattern than the standard car, now done up like a checkered flag, it sits above a defined bumper structure bearing the same pattern graphic. The grille's set into a black surround, and above it, two faintly embossed channels lead to air outlets in front of the hood shutline. At the edges, breaks in the headlight DRLs turn them into a set of horizontal brackets. Further down, where the standard Countryman has small fog light recesses in the front fascia's corners, the Countryman JCW has a pair of tall intakes topped by the bumper and flanked by side curtains. Chili Red accents on the curtains match the same color on the mirror caps and roof. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The redrawn JCW logo appears on the plaque behind the B-pillar; Ford isn't the only one spiffing up its corporate identity. The previous logo spelled out the JCW name, with the "Works" bit set into a stretched, horizontal oval pendant. The updated logo sheds the pendant, placing the wordmark next to a checkered flag motif. Among the Instagram images, checkered flags appear again in the rear seatbacks and we have a feeling there are a few more around the cabin. Back outside, the Countryman JCW's taillights sport a stylized version of the Union Jack motif on the standard car above quad pipes poking through the rear bumper. This gas-powered Countryman JCW is anticipated to use the same turbocharged 2.0-liter four-cylinder from the current car but with more output than the present 301 horsepower and 331 pound-feet of torque. It's due sometime next year in all-wheel-drive form along with a gas-powered Mini Cooper JCW hatch. Mini product line chief Stefan Floeck told Autocar that come 2025, both the Cooper JCW and Countryman JCW will offer battery-electric versions.  Now that Mini has opened its BEV account, and by 2030 the automaker plans to go BEV-only, there might be a John Cooper Works GP sendoff at some point.

2023 Mini lineup gets smarter, more colorful

Mini has already announced the changes it's making to its line-up for the 2023 model year. The numerous special-edition models that it unveiled in February 2022 will be joined by new exterior colors, additional upholstery options and more available driving aids. While a completely new version of the Hardtop is on its way, the current-generation model will return for 2023 — it might be its final model year. Buyers who select the Signature or the Iconic version of the Cooper S or the John Cooper Works can order Zesty Yellow, which is an eye-catching color that was inaugurated by the 2022 Convertible. Multi-tone roof options are also available on the aforementioned variants. The electric SE's Signature and Iconic trim levels can be ordered in Island Blue, while Rooftop Gray leaves the palette. And, the Iconic trim level can be configured with Cloth Leatherette Black Pearl, Cloth Leatherette Black Pearl Light Checkered and Chesterfield Leather Malt Brown upholsteries. Mini notes that this is the first time it offers the Chesterfield Leather Malt Brown option on the battery-powered Hardtop. Park Assist and a head-up display join the list of features included in the Driver Assistance package, while adaptive cruise control is now a standalone option. In turn, this makes the Driver Assistance Package available regardless of whether buyers get a stick or an automatic, because adaptive cruise control isn't compatible with the manual transmission. And, yes: the stick shift is sticking around for 2023. Similar changes apply to the Clubman and the Countryman. The former is available with the same multi-tone roof option as the Hardtop and with the Driver Assistance Package regardless of transmission type, and the Driver Assistance package offered on both models gains Park Assist and a head-up display. Finally, the space-saver spare tire is exclusively offered as a standalone options on both bigger Mini models. Pricing for the 2023 model year stays relatively flat, which is a nice surprise. The only exceptions are the Cooper variants of the Hardtop, the Convertible and the Countryman, which cost $500 more than they did in 2022.