2012 Mini Cooper Coupe on 2040-cars

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BMW, Mini aim to sell million cars off new FWD platform

Mini sold 301,526 cars in 2012; BMW sold 1.54 million of its own models. According to a piece in Autocar, analysts say the coming UKL1 platform that will form the skeleton of the third-generation Mini Cooper and coming front-wheel drive BMW 1 Series could be responsible for "more than 900,000 cars per year" all by itself.
That sale fire is fueled by the UKL1 wearing up to twenty-three bodies in total between the two brands, 11 for Mini and 12 for BMW, rendering hatchbacks, sedans, coupes, convertibles, wagons, crossovers and people-haulers from about 12.5 feet to 14.5 feet. In April the VP of Mini USA said we might find some current models don't make it to a next generation, but a graphic accompanying the Autocar story has them all there. If it's correct, then those 23 models will only base model lines and don't account for different engines and four-wheel-drive options for each model.
The big changes that would perhaps mean big sales for the Mini line are a five-door hatch with two smaller rear doors for children, the sedan talked about last year for Asian markets and an MPV perhaps wearing the "Traveler" name that could send the Countryman in a more SUV-like direction.

Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

Utah man builds iRacing simulator inside 2005 Mini Cooper S

Brent Cheney is an artist and part-time racer who used to own a tuning shop for time attack cars. That's why, when he decided to get into iRacing and wanted an immersive simulator, he wouldn't settle for mere technical excellence. As first covered by Salt Lake City's KSL news, then in more detail by Motor Authority, Cheney decided he wanted to cut a car into pieces, and rebuild it in the basement of his Salt Lake City, Utah house with a racing sim inside. He needed "the right aesthetic," ruling out something like a Toyota Corolla, but he refused the sacrilege of cutting up anything too precious to an enthusiast. After narrowly missing out on buying a 1999 BMW M3 convertible, then turning to a Mitsubishi Eclipse done up in splashy green like Brian O'Conner's car in the original "Fast and Furious," he ended up with a Mini Cooper. The Brit was a better choice than the German and the Japanese, in fact, thanks to a hardtop that would create a dark enclosure, and seams and shutlines in the right places to hide the necessary cuts.  Cheney found a 2005 Cooper S that had been junked over an engine issue, getting the coupe for $1,000 and parting out the internals he didn't need for the same $1,000 he paid. After watching a YouTube video on how to cut a car, he dismembered the Cooper into seven pieces with a cordless reciprocating saw wielding a Diablo Steel Demon 6-inch blade, and carried the pieces into his man cave. He reassembled those pieces on a wood base with the aid of 200 brackets and many more sheetmetal screws, nuts, and bolts. Once the car was put back together, body parts and trim pieces hid all the seams. Before reinstalling the interior, the artist laid in the sim equipment. After doubling the minimum requirements for iRacing, Cheney's system included an Intel Core i9 8-core processor NVIDIA GeForce RTX 2080 8 GB Founders Edition video card running Windows 10 inside a Thermaltake PC case under the Cooper S hood, as the new "engine." A Fanatec Podium DD1 direct-drive steering column and wheel and Fanatec V3 pedals went in the cabin, along with a Harman Kardon home theater 5.1 surround sound system. He mounted the wheel on the Mini's steering column with a fabricated adapter, put the Fanatec pedals where the car's pedals had been, put a ButtKicker Mini transducer in the original Mini seat for extra realism, and hid all the wiring beneath the carpet and interior trim components.