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Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

Mini blows up over women applying makeup in cars

Distracted driving is a very real problem. From drivers with phones dangling from their ears to those constantly adjusting the stereo or dealing with rowdy children in the back seat, anything that diverts attention away from the act of driving is a potential danger. And yes, that would indeed include applying makeup while driving.
Publicis, the advertising agency used by Mini in Mexico, came up with an inventive (or offensive, depending on your point of view) way of reminding female drivers "that there's a time and place for everything." And while we're not quite sure of the veracity of the statistics cited in the video below, or even the necessity of its production in general, perhaps we'll just take it as a reminder to pay attention while driving... no matter what else happens to be on our minds. Or faces, as it were.
Scroll down below for the explosive demonstration.

2020 Mini John Cooper Works GP is priced from $45,750

Mini hasn’t even given us all the details for the upcoming John Cooper Works GP, but it already has a price. Set to debut at this month's L.A. Auto Show, the GP will start at $45,750. The last GP-badged Mini sold for $39,950, so this mid-$40,000 price point isnÂ’t out of the ordinary or unexpected. However, itÂ’s still pretty nuts considering the competition. Mini previously told us the GP will have “over 300 horsepower” and go around the Nurburgring in less than 8 minutes. Global production is also limited to 3,000 total cars, but itÂ’s not clear how many of those will be coming stateside.  Mini John Cooper Works GP View 30 Photos A regular 2020 John Cooper Works Hardtop starts at $34,250, but itÂ’s making do with considerably less horsepower at 231 ponies. A Civic Type R retails for $37,230. A Golf R is $41,290 and the WRX STI costs $37,895. WeÂ’ll note that Mini hasnÂ’t said how much standard equipment is included with the $45,750 asking price, so it could get much more expensive from there — Mini will surely let you go nuts with the configurator. That said, we can hope the high asking price does include an array of niceties you'd have to pay for on higher trims of the JCW Hardtop. When it launches later this November, Mini has already promised it will be the fastest car itÂ’s ever produced. WeÂ’re excited to see the extreme Mini take to the streets in mid-2020, as the GP models in the past have always provided us with a gloriously fun driving experience.