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2022 Mini Hardtop Brick Lane Edition is inspired by London's East End

Mini announced three special-edition models in February 2022, and it's not stopping there. It unveiled a fourth car called Brick Lane Edition that draws inspiration from London's East End to give the two- and four-door variants of the Hardtop Cooper S more flair. Visually, the Brick Lane Edition stands out from the standard Hardtop with White Silver Metallic exterior paint, a Soul Blue roof panel, black door mirror caps, and chrome trim. Soul Blue, Frozen Blue, and Mint graphics on the hood add a finishing touch to the look while creating a link between the car and the bricks that Brick Lane gets its name from. Mini also added 17-inch wheels painted black, decals above the rocker panels and edition-specific badges on both sides. These changes are relatively minor, but they give the Mini a cool look. Leather-upholstered and heated front sport seats are among the highlights in the cabin. The long list of standard features also includes a panoramic moonroof, piano black interior trim, a dual-zone automatic climate control system, and a Harman-Kardon surround-sound system. You won't find bricks or blue accents in the engine bay. Power comes from a stock, Cooper S-sourced 2.0-liter four-cylinder engine that's turbocharged to develop 189 horsepower and 207 pound-feet of torque. It spins the front wheels via a six-speed manual transmission, but a seven-speed dual-clutch automatic linked to a pair of shift paddles is available at no extra cost. Mini dealers across the nation will begin receiving the Hardtop Brick Lane Edition in March 2022. Pricing starts at $36,525 for the two-door model and $37,525 for the four-door, figures that include a surprisingly reasonable $850 destination charge. This isn't the first time that a British brand unveils a special-edition model inspired by London's East End. In late 2021, Triumph channeled the "the vibrant, custom-classic motorcycle culture of London's East End" into the head-turning Street Twin EC1 Special Edition. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric

2023 Mini Convertible Seaside Edition touts 30 years of Mini soft tops

There have been specialty vehicle shops creating convertible Minis since the 1960s. Heinz had Crayford Convertibles make 57 Mini droptops as part of a competition in 1966. But Mini didn't produce a factory-backed convertible until 1993, when parent company Rover sent cars to one of its German dealers that had already been producing its own soft tops for two years. BMW wouldn't buy Rover until 1994. That hasn't stopped the Munich firm from celebrating the 30th anniversary of the first official Mini 'drophead' with this, the 2023 Mini Convertible Seaside Edition. If you like your special editions to scream about their special-edition-ness, this one's for you — it's awash in graphics. Outside, the front bumper gets the special multihued blue graphic featuring a stylized number 30 created for this model. That graphic appears again on the side vent along with the word "Seaside" in orange. A twin coach line runs from that vent to the rear. The word Seaside appears again next to the passenger's side brake light, and yet again on the door sills with the twin pinstripe. The center caps? They say Mini. But they get the 30 graphic, and a newly available 18-inch wheel design meant to be "reminiscent of pulsating waves in the water." Even the key gets the special edition treatment as half of the fob is a deep blue, reworked into a thalassic-themed bit of sculpture that has the word Seaside hidden behind it. Inside the Carbon Black leather interior, Seaside shows up in orange on the sport steering wheel. The 30 graphic's been embossed into the instrument panel, accompanying the words "30 years of convertible" on the passenger's side. And a badge with the graphic adorns the floor mats,   The 2023 Mini Convertible Seaside Edition will be available from February of next year on the Cooper and Cooper S, and can be optioned in Nanuq White or Caribbean Aqua.